Associate Brand Manager, Global Portfolio Strategy and Brand Equity - STEM - Racine Wisconsin

Company: SC Johnson
Location: Racine, Wisconsin
Posted On: 04/26/2024

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers - such as Raid, Glade, Ziploc and more, in virtually every country around the world. Together, we are creating a better future - for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.Flex your entrepreneurial instincts on STEM - possibly the most exciting brand you haven't heard of (yet). This is your chance to launch a brand that speaks to a new core of consumers. Come help build STEM's rollout and lifestyle movement country by country!The Global Marketing Associate Brand Manager (Portfolio Strategy and Brand Equity) for STEM will create and execute strategy for STEM's international launches, monitor in-market performance results and opportunities, and strongly partner with innovation team, creative agencies, and country marketing teams to support STEM's ongoing global expansion. You will also be the catalyst for keeping a pulse on competitive intelligence, market trends, and best practices. Ultimately, you will be contributing to the long term profitable growth and share gains for STEM in key countries.Essential Duties and Responsibilities:

• Develop a global expansion portfolio strategy: product news, claims, graphics, etc that will represent STEM's global offering for tier 2+ countries
• Partner with cross-functionals (innovation teams, Regulatory, RDE, etc) to ensure brand strategy is executed from Headquarters out to the countries
• Leverage understanding of consumer/shopper motivations and behaviors to develop winning marketing plans, and share thought leadership with the countries (in partnership with Equity Leader)
• Track performance of launches (business results, equity building, MEA milestones) and identify optimization opportunities
• Demonstrate curiosity about the competition and emerging market trends. Mastermind and inspire the competitive intelligence movement and war-room mentality across the STEM team
• Oversight and ownership of equity operational mandatories (BOS, graphics, scope, etc)
• Shared accountability for Brand's P&L and shares globallyRequired Skills/Experience /Competencies:
  • Bachelor's degree in Marketing or related subject required
  • 5+ years marketing experience in developing consumer products or 3-5 years experience after obtaining an advanced degree
  • Must have proven commercial experience outside North AmericaPreferred Skills/Experience/Competencies:
    • Passion for creativity and innovation
    • Comfortable working in ambiguity, and able to turn that to advantage
    • High sense of urgency and personal accountability
    • Passion for finding a better way and embracing a challenger mentality
    • Global experience/exposure
    • Leadership of cross-functional teams
    • Successful partnerships with agencies and ability to leverage ComX platforms into execution
    • MBA Preferred
      • Racine-based role
      • -Global travel possible 1x per year, 1-1.5 weeksInclusion & DiversityWe're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.We're committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.Better TogetherAt SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.Equal Opportunity EmployerThe policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.Accommodation RequestsIf you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information. More...

            

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