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Marketing Platform Manager - Green Bay Wisconsin
Company: Disability Solutions Location: Green Bay, Wisconsin
Posted On: 04/23/2024
At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.We invite you to view the opportunity below. With expertise in the Multi-Channel Marketing Platform (MCCM platform), work with a variety of functional teams to design, scope and implement multi-channel marketing campaigns to support business goals. Focus on leveraging Acoustic marketing tools to use data to create consistent campaigns across email, web, SMS, social, and more to improve customer engagement, optimize campaigns, manage assets, and increase customer loyalty. To fully leverage all capabilities of the MCCM system and meet Marketing business goals, this position will play the role of system administrator, business analyst, technical implementation lead, and multi-channel marketing strategist. Must be highly organized and detail-oriented, with an understanding of all system capabilities to assist in creating roadmaps for future releases, solving for current limitations, and contributing to overall digital marketing strategy. Develop strong relationships and communicating across a wide range of constituents, including business/functional unit leaders, Operations/IT, Legal/Compliance and other Marketing support functions.This person will also: - Support technology integrations, process workflows, and email trigger/journey creation to launch new programs, ensure data quality, and enable personalization at scale.
- Strong understanding of data integrations and technical capabilities to recommend improvements to marketing processes and launch of new initiatives.
- Develop and monitor project plans for the implementation of enhancements that includes functional requirements, resources needed, user acceptance testing, and overseeing the execution of the plan to ensure timely delivery.
- Act as system administrator to manage any system upgrades, issues/outages, permissions, etc., and provide training and support for these tools.
- Design and implement processes within platform to maintain quality standards and drive ongoing optimization and testing at scale.
- Gather needs and use cases from various teams and translate them into strategies and technology requirements to recommended solutions based on platform capabilities.
- Channel marketing activities, including trade, channel and category management. Digital/internet marketing activities, including e-commerce, search engine optimization (SEO), social media marketing, web content curation/marketing, etc.
- Direct marketing activities, via telephone, email, digital and/or mobile communications.Review the qualifications listed below:Education
- Bachelor's Degree in Marketing or Business, or equivalent combination of education and experience. RequiredExperience
- 4-6 years With IBM Watson tools, or a similar multi-channel system. RequiredIn addition to core traditional benefits, we take pride in offering benefits for every stage of life.
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