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Integrated Marketing Manager - Bellevue Washington
Company: T-Mobile Location: Bellevue, Washington
Posted On: 05/03/2024
Be unstoppable with us!T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop!Job Overview As an Integrated Marketing Manager, you will be responsible creating Marketing strategies for T-Mobile's products and segments across the consumer experience. This role will define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. You will also partner closely with commercial, operations, media and analytics to drive business outcomes. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met.Job Responsibilities: - Marketing strategy: Develop marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
- Data-driven & insights: Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
- Strategic planning: Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
- Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
- Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
- Influence: May lead/mentor other managers and influence cross-functional teams.Education:
- Bachelor's Degree (Required)
- Master's/Advanced Degree (Preferred)Work Experience:
- 4-7 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands
- Less than 2 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution.Knowledge, Skills and Abilities:
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