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Monetization Data Analyst - Seattle Washington
Company: Sinclair Broadcast Group Location: Seattle, Washington
Posted On: 04/27/2024
We're looking for a skilled Monetization Data Analyst to join our Product Engineering team at Sinclair. In this role, you'll be instrumental in crafting and implementing monetization data strategies, utilizing data-driven insights across multiple platforms including GAM (Google Ad Manager), GA4 (Google Analytics 4), GA360 (Google Analytics 360), various Programmatic UIs, and other revenue platforms. Reporting directly to the Director of Data Strategy, your contributions will be pivotal.Responsibilities: - Conduct in-depth monetization analysis across multiple platforms, identifying opportunities for revenue, revenue shortfalls, revenue risks, optimization, and cost-efficiency improvements
- Collaborate with cross-functional teams, including Product Managers, AdTech, Engineers, and Sales, to define and implement monetization strategies using data driven methods
- Utilize data from GAM, GA4, GA360, Programmatic UI, and other revenue platforms to develop actionable insights and recommendations, through throughout reporting, visualizations, annotations, etc.
- Analyze user behavior, ad performance, and revenue trends to provide valuable insights for decision-making
- Create and maintain dashboards and reports to track key performance indicators (KPIs) related to monetization efforts.
- Perform A/B testing and provide data-driven recommendations to improve ad placements, pricing models, and audience targeting.
- Monitor revenue performance, identify anomalies, and proactively address issues to ensure optimal revenue generation.
- Stay up to date with industry trends and best practices in AdTech and monetization analytics.Qualifications:
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