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Coordinator, Communications & Marketing - Pasco Washington
Company: Lourdes Health Location: Pasco, Washington
Posted On: 04/24/2024
The Coordinator, Communications & Marketing, manages internal and external communications and community engagement strategies for Lourdes Health & Trios Health and its affiliated entities under the supervision of the Market Director, Marketing & Communications. The Coordinator is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations. The Coordinator has a dotted line reporting relationship to the corporate Marketing and Communications teams. ESSENTIAL FUNCTIONS: - To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation. - - Work collaboratively with market director, marketing & communications, division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
- Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
- Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
- Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.
- Coordinate advertising and paid media strategies with market director, marketing & communications, corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
- Support online reputation management program, such as Google Business and additional inline sites.
- Foster community relations and partnerships on behalf of the hospitals and in support of the hospital's growth initiatives and reputation management
- Support community engagement initiatives including supporting/planning and/or attending community events on behalf of the market including nights and weekends.
- Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) in absence of market director, marketing & communications, coordinating strategy with division director and corporate communications team for more complex situations.
- Meet daily/weekly with market director, marketing & communications, to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
- Provide regular reporting of activities, key initiatives, performance indicators, and metrics to market director, marketing & communications for leadership and stakeholders.
- Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments and coordinate with clinic management and physician services
- Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
- Requires critical thinking skills, independent problem solving, and ability to handle multiple priorities with minimal oversight.
- Regular and reliable attendance.
- Perform other duties as assigned.
Additional Information: - Position serves both internal and external customers.
- Access to and / or works with sensitive and / or confidential information.
- Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. - Knowledge of Business Office Standards and Recommended Practices.
KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are representative of the knowledge, skills and/or abilities required. Education: Bachelor's Degree (Journalism, Communications, Marketing or Public Relations-related field) Experience: Entry level with some experience preferred Skills and Abilities: |
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