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Front-End Web Designer - Alexandria Virginia
Company: American Society of Travel Advisors Location: Alexandria, Virginia
Posted On: 05/03/2024
SUMMARY:The Front-End Web Designer -is responsible for developing ASTA's framework for its websites (ASTA.org, various event sites, etc.) using iMIS RiSE in the iMIS Engagement Management System (EMS), as well as coordinating and designing all aspects of the website, providing direction and support for all ASTA departments on issues and requests pertaining to its websites, all while enhancing and optimizing the websites. -Included in this portfolio of responsibilities is determining the structure and optimization of web page design. -In the immediate term, the manager will review and take the lead on the development of the Sitefinity platform, ASTA's website CMS platform, and other platforms in use.Reporting to the Director of Information Technology, in addition to developing and designing the structure of the websites, this individual is responsible for timely website updates and fixes, ensuring technical efficiencies, SEO, and analytics configuration.RESPONSIBILITIES: - Collaborating with stakeholders across the ASTA organization to assess and discuss the needs, design, and functionality of its websites and/or relevant interfaces
- Determining the structure and design of web pages
- Ensuring user experience determines design choices
- Develop features to enhance the user experience
- Striking a balance between functional and aesthetic design
- Ensuring web design is dynamic and optimized for both mobile and web
- Building reusable code for future use
- Optimizing web pages for maximum speed and scalability
- Maintaining brand consistency throughout the design
- Integrating multimedia, including audio and video, into the website
- Monitoring website traffic and delivering reports on website traffic metrics
- Providing website maintenance and enhancements
- Writing functional requirements documents and specifications
- Consistently checking, debugging, and improving current sites and systems
- Leads the provision of website maintenance, fixes, and enhancements in a hands-on manner
- Ensuring all work is quality controlled for accuracy and correctness EXPERIENCE AND SKILLS:
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