Director, Brand Management and Insights - Waitsfield Vermont

Company: Agri-Mark/Cabot Creamery
Location: Waitsfield, Vermont
Posted On: 04/21/2024

Description How would we describe a career with Agri-Mark/McCadam/Cabot Creamery? More than 100 years of: Farmers, Family, Mission, Purpose, Sustainability, Respect, Integrity, Work Ethic, Teamwork, Pride in Award Winning Products, and Agriculture. Cabot Creamery achieved B Corp certification in 2012 and became the world's first dairy co-op to do so. This certification demonstrates our commitment to transforming the global economy to benefit all people, communities, and the planet. What you'll be doing:
Develop deep expertise in Cabot's products, categories, and competitors through syndicated data, store visits, online research etc. Responsible for the development and communication of in-market strategy and planning with the selling teams and key retailers. Collaborates with key internal stakeholders to analyze key business challenges and opportunities. Develop product positioning and key consumer messaging to inform cohesive marketing communication across consumer touchpoints. Oversee Insights team, effectively leveraging data to uncover insights and drive business strategies/tactics. Lead shopper marketing team, program, budget, and resources, including outside shopper marketing agency. Work to drive efficiency in shopper spend to deliver strong results in alignment with business and sales goals. Work as liaison between sales and marketing, to ensure collaboration on account strategy and presentations, and information sharing between departments. Oversee content strategy on ecommerce retailer platforms, ensuring that Cabot is exceeding retailer standards. Partner with Sales and others on selling stories and the development of strong selling tools. Manage shopper marketing and insights budgets, and vendor relationships. Other Projects and duties as assigned.
What we are seeking:
10-15 years' experience in CPG marketing. Experience in dairy and/or refrigerated categories a plus. A highly analytical and a motivated self-starter Strong leadership and strategic thinking skills A consumer-centric orientation and a curiosity for uncovering consumer insights Experience managing shopper marketing program, and a deep understanding of the retail landscape Deep familiarity with syndicated scanner and panel data Understanding of retailer ecommerce and retailer content requirements An understanding of and love for the Cabot brand, and an appreciation for our co-op structure Excellent written & verbal communication as well as interpersonal skills. Must be deadline driven and self-sufficient. Exceptional project management skills. Comfortable reporting to team and management on performance and plans. Knowledge and understanding of CPG (consumer packaged goods) business strongly preferred. Enthusiasm for creating and optimizing internal processes, systems, and tools (versus working with well-established processes, systems, and tools). Bachelor's degree in marketing or a related field required. More...

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