Product Marketing Strategist I (Lending) - Vienna Virginia

Company: Navy Federal Credit Union
Location: Vienna, Virginia
Posted On: 04/23/2024

OverviewServe as a marketing executional product owner, supporting lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Support cross-functional relationships and expertise in the Navy Federal brand and product portfolio. Assist portfolio subject matter expert (Chief Product Owner) and other marketing product owners within various value streams to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results. Works on assignments requiring considerable judgment and initiative. Minimum supervision.ResponsibilitiesServe as marketing campaign executional product owner within scrum teams, supporting lead product owner in translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launchesSupport the business, Chief Product Owner, lead Product Owner, and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiativesSupport cross-functional leads in strategizing on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentationAssist lead Product Owners with the ownership and development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomesContribute to the planning of the product marketing roadmap(s) by supporting the strategy around campaign execution and testingMay act as product owner within marketing scrum teams; assist scrum masters and lead product owners with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goalsShape acceptance criteria and marketing output standards with full scrum team to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organizationSupport business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvalsBasic knowledge of Navy Federal's brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goalsAssist the lead product owners with evaluating and reporting on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadershipAssist in delivering compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activitiesSupport the collaboration with the Chief Product Owner and lead Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goalsCollaborate and communicate with key corporate stakeholders, including Business Units as appropriate, with education on marketing concepts, process and tools, media constraints, and opportunitiesContribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle managementPerform other duties as assignedQualificationsExperience in supporting large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-makingExperience in client relationship building, project leadership, and campaign execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team membersExperience in supporting and developing go-to-market plans that drive results toward business priorities and goalsAbility to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team processesBasic understanding of how to synthesize results of analyses, and develop and make recommendations using quantity and quality data in order to solve unique and complex problemsWorking knowledge of financial and marketing industry trends, products, and servicesExperience with PCs and related software packages as well as learning different collaboration and product management toolsEffective verbal, written, and interpersonal communication skillsEffective organizational, planning, and time management skillsBachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experienceDesired QualificationsProduct Owner Certification or equivalent training/experienceWorking knowledge of Navy Federal products, services, programs, policies, procedures and systems to launch and drive campaignsWorking knowledge of Navy Federal's functions, philosophy, operations and organizational objectivesExperience/familiarity with auto, mortgage, equity, personal and/or student loansHours: Monday - Friday, 8:00AM - 4:30PMLocation: 820 Follin Lane, Vienna, VA 22180About UsYou have goals, dreams, hobbies, and things you're passionate aboutwhat's important to you is important to us. We're looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to themfriends, family, and passions. And we're looking for team members who are passionate about our missionmaking a difference in military members' and their families' lives. Together, we can make it happen. Don't take our word for it: Military Times 2022 Best for Vets Employers WayUp Top 100 Internship Programs Forbes 2022 The Best Employers for New Grads Fortune Best Workplaces for Women Fortune 100 Best Companies to Work For Computerworld Best Places to Work in IT Ripplematch Campus Forward Award - Excellence in Early Career Hiring Fortune Best Place to Work for Financial and Insurance ServicesEqual Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/DisabilityDisclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring teams discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market positionBank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.by Jobble More...

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