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Marketing Manager - New Jersey - Maplewood New Jersey
Company: TerrAscend Location: Maplewood, New Jersey
Posted On: 04/19/2024
At TerrAscend, we are on a mission to shape the future of the cannabis industry by creating leading marijuana-based therapies for patients and developing premium products for legalized adult recreational use. We are one of the largest and fastest growing multi-state, vertically integrated cannabis operators in North America. We're on a roll and are just getting started! It's a Joint EffortWe believe that How We Work Together Matters. Our priority is to assemble a team that believes not just in what we do but how and why we do it. Our most successful team members know that being of service to our patients, our customers, and each other is what separates us from other organizations. Our continued success is dependent upon bringing together the brightest minds in business with best-in-class cultivation and elevated patient and customer experiences, so we continue to set the standard for the industry. Sound like weed be a good fit? Here's where you come in. Our next Marketing Manager, New Jersey will be responsible for building our retail brand, expanding our internal house brand awareness, and collaborating across departments to position TerrAscend as a market leader. You will be challenged to work strategically and tactically to drive in store product promotions, brand awareness, and loyalty. One minute you will be project-managing a new product activation and conducting in-store trainings with our retail associates.The next minute rolling out a brand promotion and communications to consumers.And the next minute partnering with our procurement and sales teams to analyze market trends and identify marketing opportunities.Regardless of the task, it's critical you have strong situational awareness and EQ as you'll work with diverse teams across the organization. Where you'll be planted:This is a Hybrid position with 2-3 days per week required in the field rotating mainly between our North Jersey retail locations. We are looking for individuals in the North Jersey area given the onsite requirements.To be blunt, this role will be about: - This role will work alongside the Marketing Director to develop and execute in-market initiatives to drive traffic to stores and build brand awareness and loyalty.
- Being the face of marketing to the retail and wholesale teams and ensure open lines of communication and feedback are available, then act upon those requests on time.
- Facilitating day-to-day MarCom execution of digital and in-store printed promotional and campaign assets throughout all consumer touchpoints on email, MMS, ecommerce, 3P Listing pages, TV screens to support promo activity, launches, and key initiatives.
- Working alongside the Social team to push content requests, and ensure calendars are aligned.
- Managing all store listings to ensure market traffic is being captured and correctly amplifying retail locations inclusive of 3rd Party Listings and Google My Business
- Owning Visual Merchandising execution and quarterly refreshes in Owned Retail in partnership
- Being the liaison for 3P vendors at owned retail (pop-ups, launches, etc.) in conjunction with cross-functional teams.
- Executing local events and state/municipality requirements and generate reports to track activity and ROI.
- Understanding and keeps up with cannabis marketing and advertising restrictions.
- Learning the best way to grow and foster healthy relationships with retail teams.
- Collaborating, sharing market learnings, and analyzing market trends with the Marketing Director to strategize campaigns, promotional activity, and develop regional plans.
- Pulling and analyzing sales data to identify margins and ROI - Monthly Redemption Sales Reports.
- Reviewing the progress and success of a campaign, adjusting or pitching new ideas as necessary.What we're high on...We value diverse skillsets, talents, and experiences. To be successful in this role we know you'll need:
- Bachelor's degree is preferred.
- At least 2-4 years of Marketing experience is required.
- Previous experience working in cannabis is highly preferred; MSO experience is preferred.
- Excellent time management. Must be able to manage multiple projects in a fast-paced environment.
- Demonstrated experience with interpreting data analytics to derive insight and actions.
- Strong work ethic and customer service mentality with strong attention to detail and open communication.
- Ability to travel 40-50% within New Jersey with occasional weekend availability.Benefits (full-time employees eligible):
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