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Group Product Director, Patient Marketing, Bladder Cancer - Horsham Pennsylvania
Company: Disability Solutions Location: Horsham, Pennsylvania
Posted On: 05/16/2024
Johnson & Johnson is recruiting for a Group Product Director, Patient Marketing, Bladder Cancer located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . The GPD will lead all aspects of Patient Marketing & Strategy across the brands in the U.S. Bladder cancer market, focusing on the TAR launch, with an eye for expanding further across the GU portfolio. This individual will be responsible for a small team of marketers focused on the patient, caregiver and patient care team audiences. This person will be accountable for meeting key strategic objectives of the brand, and contributing to revenue performance in the U.S. Responsibilities The GPD will be directly responsible for all aspects of the Bladder/brand patient experience including brand education to patients/caregivers, DTP/DTC advertising, and advocacy relations. The GPD will be responsible for strategies to improve both start and stay aspects of the patient experience, where the patient care team members are a critical stakeholder. This individual will also be responsible for partnering with the Bladder GPD Market Access and Patient Access Solutions team to ensure optimal access and financial support for the brand patients while also demonstrating leadership & Partnership across the GU Portfolio. Additional responsibilities will include, but are not limited to, the following: |
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