Product Director (Senior Manager), Oncology Nurse/APP Marketing, TECVAYLI - Horsham Pennsylvania

Company: Disability Solutions
Location: Horsham, Pennsylvania
Posted On: 05/07/2024

Janssen Biotech, Inc., is currently recruiting for a Product Director, Oncology Nurse/APP Marketing for TECVAYLI-- located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . The Product Director will be accountable for understanding and implementing comprehensive marketing strategies supporting Nurses, Nurse Practitioners, and Physician Assistants in the use of TECVAYLI. In this role, you will shape and execute the Nurse/APP marketing plan across channels including OCEs (Oncology Clinical Educators), Speakers Bureau, and Non-personal promotion. The Product Director will work closely with internal and external partners including MM portfolio brand teams, OCE field team, agency, etc. to effectively execute marketing tactics. This position reports to Group Product Director - Patient Experience and will serve as a core member of the brand marketing team. Responsibilities will include, but are not limited to, the following:

• Lead strategy and execution supporting nurses and allied health professionals, including insight generation, strategy development, campaign and message development, strategic media planning and tactical execution
• Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
• Lead end-to-end tactical execution including development, promotional approval, and distribution for all Nurse/APP materials/programs
• Actively lead and contribute to brand team responsibilities, such as field engagement (rollout of resources during meetings), training initiatives (shaping objectives) and nurse conferences and conventions along with culture-building activities.
• Cultivate and advance key partnership with leading national Multiple Myeloma advocacy organizations and oncology nurse professional societies (ONS, AONN, JADPRO) to support the TECVAYLI and Myeloma portfolio strategic vision
• Partner with PS&E (Portfolio Strategy and Execution) and OCE training teams to develop and coordinate tactical execution for the OCEs
• Lead agency partnerships and vendor management to ensure strong strategy, tactical development and execution outcomes More...

      

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