Digital Marketing Manager - Philadelphia Pennsylvania

Location: Philadelphia, Pennsylvania
Posted On: 04/16/2024

DESCRIPTION

Reporting to the Director of Campaign Operations, the Digital Marketing Manager will manage campaign design, development and execution in support of B2C communications for client's Clinical Solutions products.



The successful Digital Marketing Manager will be an expert in interactive marketing and campaign automation, collaborating with product marketing managers to create, launch, manage and optimize digital campaigns through the Adobe Campaign platform.



JOB RESPONSIBILITIES:

? Manage three direct reports

? Consult with product marketing managers to understand overall business objectives, and identify campaign requirements and success metrics

? Lead the development and deployment of campaigns, interfacing between marketing team, vendors and agencies to identify, understand and communicate key deliverables, technical specifications, production and reporting requirements for all campaign components

? Gather, maintain and track creative assets

? QA all creative executions prior to launch.

? Monitor and troubleshoot campaign creative post-launch

? Communicate key campaign milestones, progress/delivery status and manage expectations

? Identify potential delivery risks and communicate/propose solutions

? Perform technical development tasks, including:

? Create/edit HTML and CSS templates

? QC customer targeting and list segmentation

? Manage overall campaign delivery schedule based on key dates

? Stay current with new media technology, trends in B2C email marketing and emerging media

QUALIFICATIONS:

? Undergraduate degree in marketing, business, IT, mathematics, or other related subject area

? 3-5 years of work experience in a digital marketing, online marketing, interactive marketing or eChannel marketing role

? Technical experience with marketing automation tools (Adobe Campaign, Pardot, Marketo, etc.), CRM systems (SalesForce Siebel, etc.), and analytics tools (Google Analytics, Omniture, etc.)

? Experience in delivering complex automated campaigns in support of product launches and customer relationship building.

? Strong time-management and project prioritization skills, with a track record of delivering complex programs on time

? Excellent oral and written communication skills with emphasis on collaboration and project management We are an equal employment opportunity employer and will consider all qualified candidates without regard to disability or protected veteran status. More...

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