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Specialist, Partnership Marketing - Hunting - Beaverton Oregon
Company: Leupold & Stevens Location: Beaverton, Oregon
Posted On: 05/04/2024
Position: Specialist, Partnership Marketing - Hunting Location: Beaverton, OR Job Id: 24067 # of Openings: 1 Partnership Marketing Specialist- Hunting Typical Base Salary Range of $65,000-$80,000 Please Refer to Req #24-067 At Leupold and Stevens, World Class Manufacturing is not simply a goal, it's a way of life. We hold ourselves accountable to the highest standards for safety, quality, and performance. We're creating a work environment that demands continuous learning and ongoing skills development. Timely and effective technical training solutions are foundational to the High-Performance culture we have been building here for decades. As the Partnership Marketing Specialist for the hunting category, you will cultivate and nurture relationships with key strategic partners, influencers, and brand ambassadors to amplify our brand presence and drive engagement with our target audience. You'll participate in the development and execution of partnership communication plans that align with our brand values and marketing objectives, while also managing our ambassador program to inspire and mobilize advocates for our products. In this role you'll collaborate heavily with co-workers and work primarily on-site at our Beaverton location. What You'll be Doing: Partnership Development and Management: - Collaborate with the category product marketing manager to identify and prioritize potential strategic partners, including organizations, associations, and influencers, that align with our brand values and the hunting target audience.
- Cultivate and nurture relationships with key partners to develop mutually beneficial collaborations, sponsorships, and co-marketing initiatives.
- Participate in the negotiation of partnership agreements and contracts, ensuring clear deliverables, objectives, and ROI metrics are defined and tracked.
Ambassador Program Management: - Partner with leadership to develop and execute a comprehensive ambassador program strategy to recruit, onboard, and engage brand ambassadors who embody the spirit of our brand.
- Identify and recruit ambassadors across the hunting category that authentically represent our brand.
- Provide ongoing support, training, and resources to ambassadors to empower them to effectively promote our products and brand values.
Campaign Collaboration and Activation: - Collaborate with internal marketing teams to integrate partner and ambassador activations into overarching marketing campaigns and initiatives.
- Support the development of campaign roadmaps which include brand, seasonal, and product launch initiatives and request deliverables from each partner to drive brand awareness and sales.
- Develop creative and engaging communication packets that help our ambassadors share the Leupold brand and product stories effectively.
- Coordinate and execute partnership and ambassador events, activations, and experiences to drive brand awareness and engagement.
- Collect product feedback, insights, and ideas to help drive product and campaign innovations within Leupold.
Performance Measurement and Reporting: - Establish KPIs and metrics to measure the success and impact of partnership and ambassador initiatives, including brand reach, engagement, and sales attribution.
- Monitor and analyze campaign performance and ambassador activities, providing regular reports and insights to inform future strategies and optimizations.
- Continuously evaluate and iterate partnership and ambassador programs based on data-driven insights and feedback.
Skills & Experience You'll Need: |
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