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Category Leadership Advisor - Harris Teeter - Cincinnati Ohio
Company: Kraft-Heinz Location: Cincinnati, Ohio
Posted On: 05/04/2024
General information All posting locations: Cincinnati, Ohio, United States of America Job Function: 01 - Sales Date Published: 08-Apr-2024 Ref #: R-81091 Description & Requirements The Category Manager is a critical member of our sales organization that is able to distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools. We are looking for a team member who will be the expert on key Kraft Heinz categories, customers' shoppers, insight development, efficient assortment, and optimal shelf placement. The Category Manager finds opportunities and addresses both Kraft Heinz's and the customer's needs through the integration of research (primary and secondary), analysis, insights, reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis, SKU optimization, and build planograms by using syndicated tools. The Category Manager specifically supports our Harris Teeter customer team, focusing on the total portfolio of Kraft Heinz categories. Essential Functions & Responsibilities - Draw key insights and business recommendations on distribution, assortment, pricing, and promotion by analysis of syndicated data (scanner, HH panel, Spectra, etc.)
- Develop and integrate consumer, shopper, and retailer insights to better advise targeted strategies, plans and decisions
- Use insight resources to prioritize consumer and shopper needs and opportunities
- Integrate data to develop impactful customer-specific selling stories in support of key category business building initiatives.
- Liaison to internal/external supply chain regarding efficient assortment
- Lead broader space initiatives across aisle and store
- Understand and apply best-practice category management process
- Implement Kraft Heinz Foods shelving principles and standards
- Partner with Customer Business Leads in the development of insight-based new item presentations
- Conduct training of customer teams to broaden their understanding of sales information and tools available for business tracking and analysis
Expected Experience & Required Skills - Applicable experience in consumer packaged goods industry
- Strong analytical and problem solving capability
- Demonstrated syndicated and panel data knowledge, and space management software skills
- Applied project management and training experience
- Ability to comprehend and sell space management concepts within the context of category management
- Strong written and oral communication and interpersonal skills
- Tested experience with Microsoft Office products
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