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Associate Creative Director, Copy - VP of ConcentricLife, Part of Accenture Song - New York New York
Company: Accenture Location: New York, New York
Posted On: 05/03/2024
We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise , we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song ConcentricLife , part of Accenture Song, is a full-service health and wellness advertising agency spanning three distinct specialist practices that bring over 20 years of deep subject matter expertise : healthcare, rare disease, and wellness. From ConcentricLife , we build brand experiences that change health trajectories and restore life. We study human behavior to put wellness brands at the center of daily Rituals. We find and connect the underserved to care with ScoutLife . As a testament to our success, Concentric has been named Agency of the Year 9 times, most recently in 2021, and awarded Best Places to Work by MM+M in 2019. Your Are: Concentric , part of Accenture Song, is seeking a Vice President, Associate Creative Director, Copy (VP, ACD, Copy) who will represent the agency as the lead copy person on a given brand or group of brands. The VP, ACD, Copy is responsible for managing Copywriters on their team, as well as maintaining high standards on all projects. The Work: - Work closely with Art Directors/Copywriters to develop and implement creative ideas and brand projects based on marketing objectives and informing strategy
- Act as a creative partner with the account team in assimilating feedback to/from corporate clients
- Provide account team information for turn-around times, schedules, and status of creative projects
- Understand target audience and marketing goals for each assigned brand
- Take creative/strategic role in new business pitches
- Provide guidance to all Junior Copywriters/Copywriters/Senior Copywriters on brand team
- Propose future initiatives for all assigned accounts
- Work with Account team to ensure quality and efficiency on all creative and brand projects and troubleshoot when necessary
- Present creative ideas and brand work to client
- Interview new copy candidates
Here's what you'll need: - 7+ years of pharmaceutical/healthcare advertising experience, including HCP copywriting experience.
- 5+ years of experience developing promotional materials with high medical accuracy
- Experience working on a launch brand
Bonus points if: |
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