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Customer Experience Content and Activation Manager - Bridgewater New Jersey
Company: Henkel group Location: Bridgewater, New Jersey
Posted On: 05/08/2024
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact? YOUR ROLE - The CX Activation Manager is responsible to host c ustomer v isits on site with different stakeholders (C-Level, Head of Materials, Partners from Academia and Lobby etc.) across different industries showcasing digital and physical proofpoints of our portfolio .
- Leads regional CX activation strategy and steers brand portfolio and message house for CX on site visits and inspires the customers to partner with us or further strengthen their long-standing partnership with us around new solutions .
- Creates different customer journeys according to persona needs.
- Responsible for developing global content enhancements for local c ustomer e xperience s
- Leads local CX centers commun ication with the aim to position Henkel as Thought Leader
- Develops concrete action plans to mitigate content deviations or gaps
- Supports central marketing team in developing product/concept communication materials to position Henkel Adhesive Technologies across all c ustomer t ouch points
- Develops systematic approaches and programs to identify and map Customer Journeys for B2C and B2B
- Generation of long-term and innovative ideas, as well as their development and implementation with technical functions
YOUR SKILLS - Brand development , building , communication, activation
- Customer journey creation and mapping across all touchpoints
- Trade, Sales, Company & Customer Knowledge
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