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Product Marketing Director - Energy and Water Utilities - Jefferson City Missouri
Company: Oracle Location: Jefferson City, Missouri
Posted On: 05/14/2024
Job Description Director of Product Marketing - Energy and Water Solutions US Oracle is redefining the way energy and water service providers serve their customers and support a more sustainable future. Our products have helped consumers save over $2B on their energy bills and are supporting countries as they meet global CO2 reduction mandates, all while helping utilities to build dedication and get the most out of each contact with their customers. We are seeking a Director of Product Marketing to join our team to help drive forward the continued success of our solutions. This senior leader will be responsible for guiding the strategy for how our solutions are brought to market, positioned, and sold. The role is to drive global product marketing activities, very much in a player/mentor capacity, leading a team of product marketers while ensuring that our messaging, value propositions, and sales and marketing materials continue to resonate strongly with energy and water providers around the world. This is an exciting time in this industry, as changemakers define the future of energy and water. If you're passionate about the future of energy and water, about what's possible when we combine the best technology with the power and leadership of energy and water providers around the world, we want to talk to you! Responsibilities Responsibilities - Team leadership: Lead a team of product marketers, champion emerging talent and empower hard working PMMs
- Global Marketing Planning and Go To Market Strategy: Define, advocate for, and execute against a strong marketing plan. Find and evaluate data points to help your team develop the best data-driven product marketing strategies and inform high quality go-to-market strategy.
- Solution Messaging/Positioning: Act as storyteller for the Oracle Energy and Water platform, developing compelling and differentiated solution positioning and messaging. Work closely with cross-functional teams on product launches.
- Product Launches and Releases: Work closely with cross-functional teams to prepare internal and external content in support of product launches and product releases.
- Content Creation: Produce a range of content to fuel top, middle, and bottom of the funnel marketing activities, from partnering with field marketing to develop messaging for digital ads, to creating thought provoking eBooks and detailed product briefs.
- Content Mapping across Buying/Sales Cycle: Blueprint buyer's journey and map high impact content appropriately at each stage.
- Sales Tools and Training: Work alongside product SMEs to develop and deliver high-impact repeatable sales tools such as collateral, case studies, presentations, competitive positioning, etc. Develop and deliver key sales training materials covering industry trends, value proposition, and driven positioning.
- Subject Matter Expertise: Serve as a subject matter authority on solutions in support of marketing programs, press and analyst relations.
- Competitive Intelligence: Develop informed point of view on where competition is headed or will emerge (and why) and how to beat the competition. Collaborate across teams to develop comprehensive compete strategies.
- Campaigns: Partner with Industry Marketing leads to develop marketing programs and campaigns to generate leads and grow revenue
- Buyers: Define customer segments and buyer personas, deeply understand how we can help solve buyers' challenges. Develop target segments to support target list development for campaign efforts. About you:
- You're high-horsepower, and balance analytical and creative thinking; you have an ability to distill sophisticated ideas in succinct and compelling ways, and communicate them verbally and through strong written communication
- You have a growth mindset and love to help team members grow and thrive
- You are a skilled presenter with experience speaking publicly to senior executives
- You are a pragmatic and practical self-starter; an outcomes-oriented person who can balance multiple workstreams, loves to problem-solve and can efficiently drive a collaborative process
- You thrive with challenge, and take pride in being an excellent teammate
- You are willing to travel to support our sales team and marketing activities (typically once per month)
- You have experience or exposure to the utility, energy or clean tech sectors, and you are passionate about the future of energy efficiency and the utility industry
- You have 10+ years of proven experience, and a bachelor's degree Strongest candidates can also say any of the following:
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