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Consumer Engagement Manager - Boston - Boston Massachusetts
Company: Monster Beverage Corporation Location: Boston, Massachusetts
Posted On: 04/25/2024
The Consumer Engagement Manager is responsible for the management and execution of Monster Energy's brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Regional Field Manager and is accountable for growing brand awareness and loyalty.The CEM manages a schedule of part time Ambassadors and a Sr. Ambassador (not applicable in all geographies). The CEM's time is split between administrative responsibilities that include scheduling and recaps, as well as in-market coaching, merchandising, and sampling support with Ambassadors. CEM's should be spending 70% of their time in the market in the field with their teams. In addition to sampling support for all major national & local events the CEM will need to cultivate additional local market sampling opportunities. The CEM will also contribute to the local "Marketing Plan". This input will help mold & shape the greater local Marketing plan spearheaded by the Field Marketing Manager. Essential Job Functions: Consumer Engagement Managers will have several Roles and Responsibilities including, but not limited to the following: - Collaborates with Monster, Rehab, Java, other MEC Brand Managers, local sales team, and Field Marketing Managers (FMM) to customize and execute events/programs aligned with the brands' sampling platforms.
- Provides consistent direction, coaching, and communication to maintain brand accuracy in the Monster brand experiences and sampling.
- Recruit, hire, train, and manage part time Ambassadors.
- Research, secure, and manage execution of local events and partnerships.
- Plan and manage all aspects of the event planning process: pre, during, and post duties including: personnel, product delivery/distribution, transportation, supplies, contracts, insurance, permits.
- Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner.
- Diligently prepares ambassadors for superior customer interactions and flawless event executions.
- Leads direction of and oversees brand accuracy in event and partnership execution.
- Actively participates in all regional events with ambassadors.
- Execute strategic directions and manage the goals for the assigned region/market.
- Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region.
- Assists in the planning and drives the execution of marketing events and programs.
- Respond in a timely manner to Director and Regional Field Manager.
- Manage payroll and timesheets.
- Maintaining company assets (Storage Facilities, Inventory, Vehicles, Equipment). Position Requirements:
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