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Director of Product Marketing - Dedham Massachusetts
Company: General Dynamics Mission Systems Location: Dedham, Massachusetts
Posted On: 04/17/2024
Basic Qualifications Bachelor's degree or equivalent is required plus a minimum of 15 years of relevant experience; or Master's degree plus a minimum of 13 years of demonstrated leadership in the Cyber, Defense and/or Aerospace products industry, along with the following:Candidates must be able to obtain a Top Secret security clearance within a reasonable amount of time. Applicants selected will be subject to a U.S. Government security investigation and must meet eligibility requirements for access to classified information. Due to the nature of work performed within our facilities, U.S. citizenship is required. Responsibilities for this Position General Dynamics Mission Systems has an immediate opening for a Director of Product Marketing. The position provides an opportunity to enhance the performance and profitability of an organization that supports some of our nation's and our closest allies fundamental defense services. General Dynamics Mission Systems employees work closely with esteemed customers to develop solutions that allow them to carry out high-stakes national security missions.This Director of Product Marketing position is a high profile role for which we seek a talented individual focused on maintaining and growing GDMS' customer base and content within assigned markets and product areas. As a Director of Product Marketing, your responsibilities will include, but are not limited to, managing and performing the following tasks: Essential Job functions & Responsibilities: - Leads the marketing team and all initiatives including periodic reviews with Sales/Marketing leadership presenting go-to market materials, content, messaging, strategies and results desired.
- Defines vision, strategies, and tactics for product marketing campaigns.
- Builds and protects the GD and GDMS brands. Positions the company to win top opportunities and enter new markets while maintaining brand leadership in existing markets.
- Create, collaborate, and execute strategies to grow SC&I revenue
- Manages market analysis, monitors competitive activity, and identifies customer needs
- Participates as a key member of the business development, capture development or product development process
- Delivers consistent, professional product marketing and sales materials
- Plans, creates and disseminates information using appropriate distribution channels ranging from traditional print to digital and social media to drive business strategy for our capabilities and products
- Produces targeted direct selling events and technical symposia
- Plans and participates in trade shows
- Performs analytical and research activities in support of the business development and acquisition, strategic planning, proposal development and/or marketing service functions
- Ensures all advertising is consistent with company branding guidance and upholds the company's reputation
- Ensures all company compliance and ethics standards are met
- May supervise work of outside consultants
- Develops and administers schedules, performance requirements, responsible for budgets.
- Directs the development of short- and long-range objectives and recommends goals to higher management
- Provides leadership in the planning, designing, due diligence, and implementing of strategic business objectivesKNOWLEDGE SKILLS AND ABILITIES:
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