Digital Marketing Specialist - Salisbury Maryland

Company: Perdue Farms
Location: Salisbury, Maryland
Posted On: 05/13/2024

Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.SummaryAre you a detail-oriented, tech-savvy, and creative individual with a passion for managing a brand s online presence and driving successful digital marketing campaigns? Our Digital Marketing Team is looking for a Digital Marketing Specialist to manage product and recipe content, web assets, and graphics published across several company websites. Position also works in support of organic social media management, email marketing, site management, SEO, and reporting analytics. Reporting to the Digital Marketing Manager, this position willplay a pivotal role in amplifying the online presence of the biggest brand of Fresh Chicken in the U.S., which has been a strong market leader for over 100 years.Principal and Essential Duties & ResponsibilitiesContent management of the Product Database and the Recipe Database coordinating with both Product Marketing and Integrated Marketing to ensure the validity of all website content. Collaborate with core stakeholders in managing end-to-end delivery of content across multiple brands through Salsify PIM system. Ensure best-in-class enhanced content, SEO, and images are delivered to core customers on time.Primary Content Management System manager for many websites, working with both our agency partners and key Perdue associates for the management and integrity of our interactive content for the web, and working with our technical teams to ensure consistent site standards are maintained. Responsibilities include uploading new content, updating copy changes, and updating product specifications through Salsify and Umbraco.Manage content execution via the Salsify workflow process for new products and content refreshes, including packaging refreshes and brand restages. This includes management of Salsify asset ingestion, delivering, partnering, & troubleshooting content with distribution partner, management of Salsify tasks to core partners, asset validation and uploading files.Project Management: Track end-to-end product life cycle in collaboration with Integrated Marketing Team to ensure content is relevant, up-to-date, and adheres to project timings.Assist with Content Development and Reporting Analytics: Collaborate with marketing internal and external agencies on facilitating creative development for a broad range of marketing campaigns supported by organic social media, influencer program, UGC, email marketing, SEO/SEM, and other digital activations.Experience RequirementsBS degree or equivalent related work experience in Business Administration with a concentration in Marketing is preferred. Our ideal candidate will have:0-3 years work experienceDigital marketing experience a plusStrong attention to detail and organizationDemonstrates aptitude for critical reasoning & problem solvingProject management & organizational skillEnvironmental Factors and Physical RequirementsPosition is mostly sedentary but may require occasional moving to other offices or buildings. May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment. Work activity is in an office, open-partitioned, cubicle environment.Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. More...

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