Full Time Marketing Team Lead - Bloomington Indiana

Company: Indiana University
Location: Bloomington, Indiana
Posted On: 05/10/2024

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world.
We create guiding resources for and collaborate with communications and marketing partners across all IU campuses, schools, departments, and centers.
Indiana University is seeking a Director of Marketing for Indiana University Bloomington. This is an opportunity for an exceptional leader in marketing and communications to establish and successfully execute multi-faceted marketing and communications strategies to advance the campus's success. Serving as the senior marketing and communications leader for the IU Bloomington campus, they will influence and partner with campus leaders and marketing and communications leads, serving as a member of the Vice President of University of Communications and Marketing (UCM) leadership team.
Oversees day-to-day marketing and brand strategy for the IU Bloomington campus.
Develops strategic marketing and communications strategies to drive success of IU Bloomington's 2030 Strategic Plan.
Serves as senior advisor and strategic partner to the IU Bloomington's marketing and communications professionals.
Works collaboratively in cross-functional teams to develop and execute scalable marketing and communications campaigns, while ensuring consistent delivery of the brand across channels.
Develops an integrated marketing and communications plan, advising campus leadership, and marketing/communications leaders through IU Bloomington on overall marketing and communications, brand strategy, positioning, and messaging.
Leads and coordinates marketing strategies for IU Bloomington including brand, marketing, and advertising, in partnership with leaders and team members with UCM.
Directs overall operations and strategy for the marketing and communications function by providing oversight and direction within a large multi-faceted department or multiple departments.
Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within marketing.
Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and coaches people leaders on processes such as the development of marketing timelines related to such initiatives.
Advises on best practices for strategic marketing plans to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
Directs and manages the budget for marketing initiatives, including expenditures, revenue projections, program costs, and cost containment.
acts as a resource and explains policies, procedures, and programs.
Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives.
Presents marketing outcomes to university leadership.
Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
Bachelor's degree in communications, marketing, English, public relations, or related field

WORK EXPERIENCE
5 years in relevant field
-3 years of management experience in relevant field

5 years of progressive leadership in a marketing organization for higher education, health care, or related organization
- Background across full-funnel marketing with strong communications and brand strategy experience

Demonstrates time management and priority setting skills
Demonstrates a high commitment to quality
Excellent collaboration and team building skills
Effective conflict management skills
Builds and manages effective teams
Ability to drive multiple projects to successful completion
a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role
Understanding the full marketing mix across paid, owned and earned channels
Ability to work adeptly in a constantly evolving digital environment
Exceptional prioritization, problem-solving, and project management skills
Proven experience in leading through influence, partnership, and motivating teams to achieve high performance and results
Extensive knowledge and experience in marketing and communications principles and strategy
Experience in creating and successfully implementing marketing and communications plans
Experience in brand-building initiatives, including (but not limited to) creating highly engaging digital experiences
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
For full-time staff employees, Indiana University offers a wide array of benefits including:
- Multiple plan options for medical insurance
- Dental insurance
- Health Savings Account with generous IU contribution
- Base retirement plan contribution from IU, subject to vesting
- Additional supplemental retirement plan options
- 10 paid holidays per year
- Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.
Marketing & Communications
Marketing
To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Questions or complaints regarding Title IX may be referred to the U.Department of Education Office for Civil Rights or the university Title IX Coordinator. The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. Telephone: 812-856-1234 More...

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