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Brand Manager- Away from Home - Philadelphia & Desserts - Chicago Illinois
Company: Kraft-Heinz Location: Chicago, Illinois
Posted On: 05/05/2024
General information All posting locations: Chicago, Illinois, United States of America Job Function: 05 - Marketing Date Published: 02-May-2024 Ref #: R-81198 Description & Requirements Are you ready to be a tenacious trailblazer? This role will be responsible for leading the Philadelphia brand and Desserts portfolio in our Away From Home business unit. This role will be accountable for consumption & share analysis and reporting, cross-functional leadership of key commercialization projects, ownership of strategic sales driving marketing campaigns, as well as total portfolio management.Incumbent will collaborate with cross-functional team members including the Philadelphia brand and Desserts Platform, Brand Communications, Disruptive Innovation, CIS, and Operations teams. This position requires a candidate to possess an ownership mentality, self-starter, be a cross-functional leader, driver of results, and have strong interpersonal skills and keen storytelling ability engaging with all levels of leadership. Working closely with our Brand Experience team and Brand Activation & Partnerships team, incumbent will drive brand experience to propel the Philadelphia brand forward. If you are ready to take on the challenge of this dynamic role, we want to hear from you! Essential Functions & Responsibilities Business Execution - Apply business analytics (equity, share, volume and revenue drivers, competition) to drive business strategy & execution
- Monthly Consumption/Share Analysis with outlined action plan to deliver brand share growth
- Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs etc.
Innovation & Strategy - Develop and implement a five-year growth plan that provides strategic innovation direction
- Closely partner and consult with innovation team to ensure alignment with outlined growth strategy
- Champion relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects
Communications - Lead B2B media strategy and execution for the PHILADELPHIA brand
- Integrate Away From Home into PHILADELPHIA Masterbrand B2C comms plan
- Deliver comms-driven partnership ideas that help win new business
- Collaborate extensively with brand platform teams and away-from-home customer marketing, adopting the role of leader in both directions
- Drive discussions during management presentations with platform GM, and business unit President
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