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Campaign Analyst Senior - Tampa Florida
Company: USAA Location: Tampa, Florida
Posted On: 05/21/2024
Why USAA?Let's do something that really matters. At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation's military, but we all share in the mission to give back to those who did. We're working as one to build a great experience and make a real impact for our members. We believe in our core values of honesty, integrity, loyalty and service. They're what guides everything we do - from how we treat our members to how we treat each other. Come be a part of what makes us so special!The OpportunityWe are seeking a dedicated Campaign Analyst Senior.We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Charlotte, NC, Tampa, FL, Phoenix, AZ or Colorado Springs, CO. Relocation assistance is not available for this position.The USAA Bank Marketing team is a growth engine for the bank, with a laser focus on our mission. We are looking for a Senior Campaign Analyst who will share our passion to serve those who have served. This position is focused on providing audience expertise and assisting in determining forecasted volumes for email and direct mail channels. This individual oversees the build, execution, and delivery of accurate audience data. The Senior Campaign Analyst will collaborate with key stakeholders, vendors, and project/program teams to identify mutually beneficial outcomes for competing priorities and negotiate timelines to ensure objectives are met. - -The successful candidate will have strong business acumen, data expertise and a willingness to pivot quickly when needed while thriving in a fast paced, dynamic environment.What you'll do: - Responds to business requests and creates new or modifies existing standard audience selection rules by collaborating with key stakeholders to ensure alignment with campaign requirements.
- Responsible for managing the campaign audience selection requirements within the Campaign Management tool (Adobe Campaign Classic).
- Applies advanced subject matter knowledge on existing requirement and waterfall analysis to educate and provide recommendations to key stakeholders.
- Ensures data variables or functional requirements are available.
- Explores existing data / capabilities against business needs and identifies gaps.
- Partners with IT and Lead Campaign Analysts to identify solutions for capabilities not readily available.
- Applies advanced subject matter knowledge across one or multiple product lines and execution tools to facilitate and contribute to the implementation of solutions in business requirement sessions.
- Facilitates cross-functional campaign requirement sessions for complex marketing campaigns.
- Provides advanced knowledge of audience and forecasted volumes.
- Complete the final detailed business and data requirements in support of marketing campaigns.
- Ensures the successful build, execution, and delivery of accurate audience data for assigned marketing campaigns.
- Coordinates research efforts into member inquires and serves as a primary resource on escalated matters.
- Investigates audience size and member profile requests and generates findings/reports.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.What you have:
- Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 6 or more years of analysis and data validation experience.
- Data execution tools experience.
- Understanding of risk management policies and procedures.
- Solid business acumen and/or demonstrated learning agility to quickly increase business knowledge.What sets you apart:
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