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Social Media Coordinator - Women's Pathway - Tampa Florida
Company: AEG Location: Tampa, Florida
Posted On: 05/01/2024
United Soccer League Job Title: Social Media Coordinator Position Type: Full-Time Location: Tampa, FL (USL Headquarters) Overview of the United Soccer League (USL) The United Soccer League (USL) is the heartbeat of American soccer. Impacting more than 200 communities across the United States, the USL is the first and only soccer organization in the United States to build a youth-to-professional pathway for both men and women within one ecosystem. That structure includes three professional leagues: USL Super League (women), USL Championship (men), and USL League One (men); two pre-professional leagues: USL League Two (men) and the USL W League (women); and two youth platforms: USL Academy and USL Youth. Authentic, vital, and exciting, the USL is dedicated to providing an inclusive and memorable soccer experience for players, fans, and communities across our growing "soccer nation." Position Purpose The Social Media Coordinator will be primarily responsible for the day-to-day content across all social media platforms related to the USL Super League and W League. The Social Media Coordinator will play a vital role in USL's overall marketing, social media and fan engagement strategy. The ideal candidate must understand the culture of soccer in general, the wider women's soccer landscape and be well-versed in social media across all mediums and platforms. Duties and Responsibilities Specific duties include, but are not limited to: - Manage the USL Super League and W League day-to-day social content and assist across other properties as needed
- Owning the voice of both leagues across all social platforms
- Create unique, engaging content as a way to build relationships with fans, players, and teams on social
- Provide live game coverage on weeknights and weekends
- Identify opportunities and trending topics where USL can join the social conversation
- Contribute content ideas towards all USL platforms and oversee the day-to-day of the content calendar for all properties
- Ideate, produce, and post content for the USL Super League and W League's social platforms
- Engage and build relationships with fans, players, and teams on social media
- Order and track assets for digital marketing campaigns
- Experience with Meta Business Manager, Tweet Composer, Canva, etc.
- Collaborate with the rest of the social media team on relevant content opportunities
- Other duties/responsibilites as assigned Qualifications
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