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eCommerce Web Analyst - Hybrid - Fort Lauderdale Florida
Company: Carnival Corporation Location: Fort Lauderdale, Florida
Posted On: 04/19/2024
Job Description One of the best-known names in cruising, Princess is the world's leading international premiumcruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can't. The Love Boat promises something for everyone. We're looking for an amazing Analyst, eCommerce Web to fill this role, which is based in our Fort Lauderdale office. You'll be responsible foranalyzing website data, user behavior, and purchase pathways to identify strategic insights and implement activities to increase customer conversion rates and improve website performance. They will be effective at translating insights from the data to create easily understood narratives for business stakeholders. The E-Commerce Analyst will also be responsible for proactively monitoring and reporting on KPIs, as well as identifying usability improvement opportunities. This role will work closely with our CRM department to gain more advanced insights as needed. The E-Commerce Analyst's day-to- day responsibilities will require the individual to have working knowledge of Adobe Analytics, utm/media tracking, Data Studio, heat mapping, Journey tracking tools, Adobe Tag Manager, and web content management systems (CMS).. Here's a summary of what Princess is looking for in its Analyst, eCommerce Web. Is this you? Responsibilities - Responsible for the core business's eCommerce data and analytics insights.
- Create a sustainable utm/media tracking process to assess media and campaign performance as it relates to customer behavior on the web, and the opportunities to improve efficiencies.
- Develop and deliver reports from web platforms and queries from databases that summarize insights for review by management to summarize web performance including, conversion, lead generation, cross channel interaction, and help drive marketing and business unit decisions.
- Partner with the Director of eCommerce to create, maintain and optimize reporting and dashboards for E-Commerce performance KPIs.
- Facilitate meetings to communicate data analysis findings to team members.
- Work with CRM team to leverage business intelligence platform and visualize data to inform key Marketing stakeholders, experience with Data Studio and PowerBI a plus.
- Familiar with Adobe Tag Manager to identify events and success measures to correctly track the business, as well as maintain the utm/tracking structure to accurately measure media source performance.
- Collaborate with IT colleagues to manage advanced analytics requests tied to web properties. Requirements
- Bachelor's degree required (focus on Business Intelligence or Data Science a plus).
- 1-3 years of experience in a data analytics role.
- Working day-to-day with Adobe Analytics, Data Studio, Adobe Tag Manager, PowerBI, and heat mapping tools among others.
- Working knowledge of business intelligence platforms.
- Strong analytical skills.
- Experience working with third-party agencies.
- Exceptional written, oral, and presentation communication abilities.
- Must be legally authorized to work in the United States. Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).
- Please note that this position is Hybrid, based in our Fort Lauderdale Office. What You Can Expect
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