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Senior Director of Product Marketing - San Francisco California
Company: Kira Learning Location: San Francisco, California
Posted On: 05/19/2024
About Kira LearningKira Learning is creating curriculum and learning tools that empower teachers and prepare students for a world in which technology and science play pivotal roles in everyone's lives. By way of our expert-backed content and intuitive, integrated teaching platform, Kira is intent on transforming the way computer science and artificial intelligence is taught and learned.We are backed by top-tier Venture Capital funds including New Enterprise Associates (NEA), Andrew Ng's AI Fund, and Primavera.About the Role: We are looking for a strong Senior Director of Product Marketing to build out and own the go-to-market strategy and execution for all Kira Learning products. As our first hire dedicated to product marketing, you'll use both qualitative and quantitative insights about our users and turn them into comprehensive marketing initiatives that focus on driving user acquisition, engagement and retention. You'll be responsible for building out different user journeys, value propositions and creating narratives that resonate with both students and teachers alike. This is a highly impactful role, and you'll partner with multiple business stakeholders to drive alignment on overall product strategy and marketing programs. The ideal candidate is someone who has a track record of leading go-to market launches, integrated campaigns and can balance ambitious business results with a focus on our user's needs.Responsibilities & Duties - Own the overall strategy for the product marketing function in order to increase market awareness, engagement with users, and ultimately, ARR growth.
- Develop and articulate clear, engaging narratives that showcase our products, vision, and industry thought leadership.
- Collaborate closely with cross-functional teams, including Product, Design, Engineering, and Customer Success, to ensure successful product launches with a clear and cohesive marketing plan which includes positioning, messaging, and promotional strategies.
- Conduct consumer research and competitive analysis to inform the value proposition development of new products and features.
- Collaborate with the team to develop high-impact marketing campaigns, social media, email marketing, and content marketing.
- Continually test and analyze campaign performance and provide actionable insights and recommendations for optimization.
- Act as a thought leader and ambassador for Kira Learning. Participate in external customer meetings, speaking engagements, and written assets to deliver thought leadership.Experience & Skills
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