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Senior Manager, Product Marketing - Display Advertising: Sam's Club MAP - San Bruno California
Company: Creators Wanted Location: San Bruno, California
Posted On: 05/04/2024
Senior Manager, Product Marketing - DisplayAt Sam's Club, we are member obsessed. We look to add value to the Sam's Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam's Club Member Access Platform (MAP) is the nexus of Supplier - Marketer - Merchant partnership and is responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.This is a unique opportunity to join a fast growing, highly visible team within Sam's Club. We believe all digital advertising can be targeted and accountable - and we have Sam's Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam's and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam's overall growth strategy.As a Senior Product Marketing Manager within Sam's Club MAP, you will be a leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits.In this role, you will interface with stakeholders and lead the go to market strategy, translating complex technology into compelling customer narratives to solve their pain points, grow their business, conduct quarterly QBRs, and provide the voice of the customer in the product road mapping process. You will play a pivotal role in driving the adoption of your products and the revenue goal.The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that address customer needs, build strong cross functional relationships, and has a demonstrated track record of launching new products, influencing senior executives, and driving product adoption of innovative solutions. Experience working with display advertising, DSPs, Ad Agencies, and an understanding of the AdTech ecosystem covering search advertising, programmatic, video, creative, measurement, and ecommerce is preferred.We are looking for an individual with experience in the following areas: - Display advertising experience
- Ad Tech/Digital Ad ProductsResponsibilities:
- Translate complex technology and product and engineering documents into compelling marketing materials
- Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, sales enablement materials, sales pitch decks, case studies, and other customer collateral, quarterly business reviews, story narratives and for new product releases and enhancements focused on product adoption and revenue growth
- Develop and lead sales trainings sessions as the product expert, partnering closely with marketing and training teams as part of internal awareness and education
- Work and partner with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams
- Partner with product stakeholders to support the development of BRDs and PRDs to define product priorities and requirements
- Support the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages
- Conduct, aggregates and analyze research into insights and action
- Be an advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams
- Help the development of thought leadership on market and competitive trendsQualifications:
- 5 to 7 years of experience in product marketing. 3+ years in digital marketing, digital advertising or B2B software
- 3+ years of experience in marketing or marketing communications
- Preferred expertise and experience in the adtech, martech, and related technology ecosystem including digital media, SaaS, and agencies
- Solid technical understanding of DSPs, display advertising, audience targeting, and optimization leveraged by advertisers and brands
- Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams
- Embrace working in a fast paced, continually evolving environment
- Exceptional communication skills in both writing and presentation
- Analytical, a problem solver and data-driven
- Structured and a strategic thinker
- Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
Position Summary...What you'll do...Senior Manager, Product Marketing - DisplayAt Sam's Club, we are member obsessed. We look to add value to the Sam's Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam's Club Member Access Platform (MAP) is the nexus of Supplier - Marketer - Merchant partnership and is responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.This is a unique opportunity to join a fast growing, highly visible team within Sam's Club. We believe all digital advertising can be targeted and accountable - and we have Sam's Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam's and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam's overall growth strategy.As a Senior Product Marketing Manager within Sam's Club MAP, you will be a leading SME for the growing portfolio of advertising products and solutions by transforming our capabilities into key product value and benefits.In this role, you will interface with stakeholders and lead the go to market strategy, translating complex technology into compelling customer narratives to solve their pain points, grow their business, conduct quarterly QBRs, and provide the voice of the customer in the product road mapping process. You will play a pivotal role in driving the adoption of your products and the revenue goal.The ideal candidate for this role will be a revenue-motivated leader who can establish product strategies that address customer needs, build strong cross functional relationships, and has a demonstrated track record of launching new products, influencing senior executives, and driving product adoption of innovative solutions. Experience working with display advertising, DSPs, Ad Agencies, and an understanding of the AdTech ecosystem covering search advertising, programmatic, video, creative, measurement, and ecommerce is preferred.We are looking for an individual with experience in the following areas: - Display advertising experience
- Ad Tech/Digital Ad ProductsResponsibilities:
- Translate complex technology and product and engineering documents into compelling marketing materials
- Work tightly with internal stakeholders to create and implement GTM strategies and tactics including positioning, use cases, sales enablement materials, sales pitch decks, case studies, and other customer collateral, quarterly business reviews, story narratives and for new product releases and enhancements focused on product adoption and revenue growth
- Develop and lead sales trainings sessions as the product expert, partnering closely with marketing and training teams as part of internal awareness and education
- Work and partner with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams
- Partner with product stakeholders to support the development of BRDs and PRDs to define product priorities and requirements
- Support the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages
- Conduct, aggregates and analyze research into insights and action
- Be an advocate and voice of the customer by leveraging primary and secondary intelligence and research to get an in-depth understanding of our customer segments and markets and sharing with internal teams
- Help the development of thought leadership on market and competitive trendsQualifications:
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