Senior Product Marketing Manager - Data - San Francisco California

Company: Marketing Deluxe
Location: San Francisco, California
Posted On: 05/03/2024

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale-Iterable is built for marketers, trusted by engineers, and designed with intelligence. We know this space well: our product team built the growth systems that powered Twitter's early success. We've surpassed $100M in ARR and have raised more than $340M from top-tier investors like Index Ventures, Viking, and CRV, and hundreds of companies like Zillow, SeatGeek, and Box rely on us to captivate their many millions of users.Developed for the enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to implement where it matters most-creating experiences and promoting connections with over 2 billion people world-wide. -Leading brands , like Zillow, DoorDash, Calm, Madison Reed, and Box, choose Iterable to power excellent customer experiences throughout the entire lifecycle.We have a global presence with offices in San Francisco, New York, Denver, and London, and remote employees located all over the world. As we scale, we continue to live by our core four, founding values - Trust, Growth Mindset, Balance, and Humility. To understand the Iterable story, and learn more about our mission, explore our -Culture -and -About Us -page.The Role:The Senior Product Marketing Manager - Data will serve as the expert on our product's positioning, benefits, and use cases, as well as the MarTech industry as a whole. You will provide technical guidance, best practices and process improvements that can benefit the marketers and partners you work with to make them more successful. You'll act as a key liaison between our marketing audiences externally and our product and engineering teams, with the aim of enhancing the customer experience so that our existing and future customers understand and get the most out of the Iterable platform.

• Develop and own the Iterable technical messaging and positioning through deep engagement with product management, partnerships, marketing, and sales engineering
• Be the subject matter expert (SME) and create thought-provoking and compelling external content such as presentations, thought leadership articles, webinars, campaign deliverables, and new formats that reach target customers in a memorable and impactful way
• Dream up world-class engaging demos and customer journeys that are the basis for customer engagements in the sales process
• Develop pithy and effective sales training materials. Make it easy for non-technical sales to understand our complete offering
• Design well-informed content for a global team of sales engineers with more technical knowledge
• Partner with a world-class Product Management team to bring the future of innovation on the Iterable platform to market
• Develop competitive insights to deliver the right solutions and messaging to the market
• Understand and communicate our key differentiators to further establish Iterable as a leader in the market
• Assist the Solutions team Consultants and ArchitectsThe Ideal Candidate Will Be/Have:
  • At least 3-5 years experience in a product marketing position for an enterprise software/SaaS start-up, preferably with a technical background working with data and integrations
  • Previous role of Technical product marketer or Technical product marketing preferred
  • Must have demonstrated experience in writing and translating tech
  • Demonstrated ability to effectively position B2B products for growth in the market, working with marketing and sales to build a healthy pipeline while increasing the velocity and rate of closing deals
  • Experience positioning technical products to both technical users and decision-makers
  • Strong technical depth and ability to learn quickly, balanced with sharp business acumen
  • Great written and oral communication skills to evangelize Iterable
  • Ability to effectively partner with all functions from engineering and product to sales and marketing
  • Strong industry knowledge of CDPs and the MarTech landscapeBonus Points:
    • Experience using email marketing, mobile push and/or marketing automation tools
    • Paid parental leave
    • Fertility & Adoption Assistance
    • Flexible PTO -
    • Balance Day (First Friday off every month)
    • Paid Sabbatical (after 4 years of employment)
    • Monthly Employee Wellness allowance -
    • Monthly Professional Development allowance -For candidates in Tier 1 cities, the base salary range for this position is $144,000 to $216,000.
      For candidates in Tier 2 cities, the base salary range for this position is $127,000 to $190,000.
      For candidates in Tier 3 cities, the base salary range for this position is $117,00 to $175,000.Within the range, individual pay is determined based on factors including job-related skills, experience, relevant education or training, and internal equity considerations. While we use our full salary ranges, we only consider offering a salary near the top of the range in situations where the candidate far exceeds the experience level and skills required for the role.Please note that the compensation details listed in US role postings reflect the base salary only. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition we offer perks such as generous stipends for health & fitness and learning & development, among others.Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.
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