|
Group Marketing Manager, Small Business Ecosystem Marketing, Mailchimp - Mountain View California
Company: Intuit Inc. Location: Mountain View, California
Posted On: 05/03/2024
Intuit's Small Business and Self-Employed Group (SBSEG) is devoted to creating a portfolio of solutions to meet the needs and improve the chances of success for entrepreneurs. QuickBooks is traditionally known for accounting and bookkeeping products and services. Increasingly, following customer demand and market trends, we are investing in services that help small businesses run their business on the QuickBooks platform. Mailchimp is an email and marketing automations platform for growing businesses. Together, QuickBooks and Mailchimp are a powerful engine for small and mid-market businesses to get, engage, and retain their customers, run their businesses, optimize cash flow and remain compliant.Part of the Product Marketing team for Mailchimp, the SBSEG Ecosystem Marketing team is responsible for driving cross-platform adoption of QuickBooks and Mailchimp through global product and business model innovation and GTM strategy and execution. We are seeking a seasoned Group Marketing Manager to manage the SBSEG Ecosystem Marketing team. This leader will have a strong track record of succeeding in "player/coach" roles - bringing both strong strategic skills, seamless cross-functional partnership and executive-level influence, inspiring data-driven customer empathy and a bent for speed in action and results.You will lead a team of product marketers in listening to the market, uncovering consumer insights, identifying opportunities that influence the product roadmap, and developing short and long-term audience relevant go-to-market strategies that drive revenue growth and ecosystem adoption. You'll partner closely with the larger QuickBooks and Mailchimp Marketing teams as well as Product, Research, Analytics, Sales, and others. To be successful you will bring a mix of strategic vision, communication skills, collaborative mindset, and product launch experience - having worked in highly cross-functional, dynamic environments crafted to move with velocity.Responsibilities - 1-Year Business Planning: Own the 1-year marketing plan, including strategic choices about where to play and how to win.
- New Offering Commercialization: Lead the commercial qualification for new ecosystem offerings by defining the market opportunity, customer segments to serve, core value propositions, and business models that will be competitive for the markets they serve. Drive lean testing of the new services to measure and validate customer demand and revenue potential.
- Better Together Value Propositions: Craft differentiated, insights based better together value propositions for QuickBooks & Mailchimp integration offerings.
- Learning Plan Development: Develop research and testing plans and actively analyze business data from multiple sources to generate insights, build business cases, and make informed decisions that drive business results.
- Strategic Priority Development: Translate insights into impact by identifying the critical few priorities that unlock growth opportunities; develop business cases and execute activation plans.
- Cross-functional Partnership: Partner deeply cross-functionally to influence the product and marketing roadmaps and execute awesome end-to-end customer experiences with Product Management, Research, Analytics, Acquisition, Customer Success, Sales, Partnerships, Lifecycle Marketing, and others.
- QuickBooks & Mailchimp Co-Marketing GTM Plans: Develop and execute joint marketing plans in collaboration with the QuickBooks marketing partners to meet and exceed our short and long term business goals.
- Messaging & Claims Development: Create and deploy differentiated, insights-based messaging and claims in partnership with Market Research, Design and Legal.
- People Leader: Manage and coach a team of product marketing managers; contribute to a high-performing culture by sharing and mentoring go-to-market best practices that up-level the team's marketing craft.
- Culture Ambassador: Craft a fun, inclusive, and collaborative team culture.
|
|