Marketing Communications Manager - San Jose California

Company: Allied Telesis
Location: San Jose, California
Posted On: 05/03/2024

Job Summary:As we work towards a strong growth plan, we need to look to increase our brand awareness and communicate our corporate messages to existing and new potential channel partners as well as existing and potential new end-user customers. Therefore, we need someone to develop, plan, and execute marketing plans and lead-generation programs to grow and accelerate the sales pipeline and revenue for our regional sales in North America.Job Description:Reporting directly to the Senior Director of MarCom, this role works closely with the global marketing team and cross-functionally with the regional sales organization and product management to develop an effective, localized go-to-market strategy for key product and feature releases, communicate key messages with partners, and execute integrated demand generation campaigns to increase the pipeline.Being an active member of the team, with a goal to grow the Allied Telesis brand within partner organizations and end-user markets across North America, to increase awareness and establish Allied Telesis as a priority partner/manufacturer.Essential Duties and Responsibilities:Manage the regional marketing plan in North America, from strategy to execution in alignment with global initiatives and sales objectives, including digital marketing, lead nurturing campaigns, supporting reseller partner programs, social media posts within North America, supporting promotion of local events, tradeshow planning, technology partner programs etc.Plan and manage regional marketing spend, reporting, and ROI for specific initiatives and campaigns in North America.Build and maintain relationships with regional sales management, as the primary marketing contact to ensure alignment on sales targets, leads, and pipeline opportunities.Monitor industry trends in North America to share with the organization and potentially adapt plans, as necessary.Share ideas & content with the EMEA, NA and LATAM MarCom team members.Collaborate with global marketing stakeholders to refine workflows for global and regional campaigns.As the company grows, there may be an opportunity manage colleagues within the expanding department.This position will include opportunities to travel within the United States.Experience, Skills & Abilities:5+ years in B2B marketing with experience in regional marketing, partner marketing, or channel marketing.A proven ability to solve problems with a flexible, adaptable, hands-on approach to identify the most important tasks and complete them effectively with high-quality results.A proven track record of mentoring teams, building high-performing campaigns, and achieving targets in a fast-paced, high-growth environment.Experience in channel marketing and understanding of sell to and sell through business model strongly preferred.In-depth knowledge of marketing best practices, strategies, and tactics.Strong experience in managing regional demand generation activities by audience, driving qualified lead generation, and accelerating the sales pipeline with nuances by region.Strong verbal, written communication, and presentation skills.Self-starter with the ability to work alone at times or in a collaborative, results-oriented environment.Experience in Networking and Security preferred.Knowledge of using marketing tools like Salesforce, Pardot an advantage, but not essential as training will be given.Education / Training:Bachelors Degree in Marketing or Communications or Public RelationsPhysical Demands / Work Environment:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.Normal office environment with moderate noise level, occasional lifting of up to 25 lbs., regular walking, sitting, bending, twisting, standing and reaching.Ability to perform consistent work on a PC.Ability to sit, use keyboard and/or telephone 8+ hours / day, 5 days / week.Interactions:This position primarily interacts with the following internal departments:NA Sales & EMEA and LATAM Marcom Teamsby Jobble More...

Register an account with us and set up job agents! We'll email you immediately when jobs like this are posted on our site.