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Director, Category Management - Bentonville Arkansas
Company: Shearer's Foods Location: Bentonville, Arkansas
Posted On: 05/03/2024
Shearer's is a leading contract manufacturer and private label supplier in the snack industry in North America. Headquartered in Massillon, Ohio, Shearer's has 17 state-of-the-art, geographically diverse manufacturing facilities in Ohio, Texas, Arkansas, Arizona, Minnesota, Pennsylvania, Virginia, Iowa, Ontario and Alberta, Canada, including one of the industry's first Leadership in Energy and Environmental Design platinum LEED certified facilities in Massillon, Ohio. The Company is known for producing the highest quality snacks in assorted flavors and sizes, including kettle cooked potato chips, traditional potato chips, tortilla chips, cheese curls and other extruded snacks, and corn chips, as well as cookies, crackers, and wafers. Director, Category Management Job Summary The Director, Category Management is responsible for building a strong partnership with all Shearer's customers by leveraging data and insights to develop powerful selling stories that drive Shearer's portfolio expansion and increase share of retailer items/shelf. As a senior manager in the organization, this individual must assist in driving strong cross-functional collaboration to build best practices in insights and category leadership. This role reports to our Sales SVP and will assist in strategy development, assortment recommendations, new item presentation, category business reviews, and all aspects of shelving and organizing products in a category friendly way online and offline. Utilizing consumer and shopper insights, you will develop innovative solutions to deliver mutually beneficial business growth. Your seat at the table - Establish category management defining strategies to provide the framework for customer/account specific plans focused against merchandising, product assortment, placement, pricing, and promotion online and offline
- Serve as the category expert internally, creating compelling, actionable & measurable category plans and working collaboratively with cross-functional teams including sales, strategy, shopper marketing, and insights
- Develop and present comprehensive, concise, and objective category reviews incorporating shopper, consumer, retailer, syndicated and loyalty data
- Maintain tracking and reporting of company and customer assortments to monitor progress against goals, identify incremental opportunities to drive the business
- Present insights and provide strategic point of view in customer, internal, and board meetings as well as ad hoc discussions as applicable
- Develop long-term partnership with customers through tactical and strategic customer relationships, including senior level
- Collaborate with customer team to expand category leadership in omnichannel and digital solutions
- Bring intellectual curiosity and a forward-thinking mentality to maintain awareness of market trends and competitor strategies and adjust Shearer's strategy accordingly
- Participates in the development of best practices in Category Management, and pursues the knowledge needed to improve departmental capabilities and professional agility What you bring to the table
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