Programmatic Media Delivery Lead - Bentonville Arkansas

Company: Accenture
Location: Bentonville, Arkansas
Posted On: 05/03/2024

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at : www.accenture.com/song

You are:

As the Programmatic Media Delivery Lead, you'll implement client campaigns across Display, Mobile, Native, Audio and Video channels. You will ensure that best practices are implemented, and client goals are being met and exceeded.

The work:

There will never be a typical day at Accenture Song, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here's a snapshot of your responsibilities:

• Subject matter expert in programmatic media buying
  
  
• Lead end-to-end programmatic engagements where Accenture is actively managing a Client's media budget.
  
  
• Own and manage the complete programmatic campaign lifecycle inclusive of architecting the programmatic media strategy, building media plans, conducting audience and media research, establishing partnerships with media and adtech vendors, executing programmatic buys, creating performance reports and implementing optimizations.
  
  
• Create, activate and manage campaigns across major DSPs (e.g. DV360, The Trade Desk, Amazon, Walmart, etc.) and maintain a deep understanding of campaign management and optimization strategies
  
  
• DMPs (LiveRamp, etc.), ad servers (DCM, FlashTalking, Sizmek, etc.)
  
  
• Third party verification vendors (IAS, DoubleVerify, Moat)
  
  
• Media accounting systems (MediaOcean, Prisma, Adazzle)
  
  
• Demonstrable knowledge of real-time bidding, DSP platforms, attribution models, and associated technologies
  
  
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis, provide detailed account analysis, and campaign updates on an ongoing basis to ensure that our advertisers are satisfied with their performance goals
  
  
• Perform evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objectives
  
  
• Lead consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization
  
  
• Partake in business development, RFP responses and new business opportunities
  
  
• Research the latest digital media content trends and stay up-to-date with the landscape. Contribute to POVs and thought leadership.
  
  
  
  Travel: As required for client support.
  
  Location: Primary residency within 90 minutes of an approved Accenture office
  
  Here's what you'll need:
  
  
  • Minimum 3 years of experience in digital / programmatic marketing, ad operations and/or Ad Tech at a media agency, or media roles in-house or within integrated agency
    
    
  • Minimum 3 years of experience buying and actively optimizing programmatic media campaigns using major DSPs (e.g. DV360, The Trade Desk, Amazon etc.)
    
    
  • Minimum of 1 year experience leading project teams
    
    
    
    Bonus points if:
    
    
    • Experience managing a team or junior team members, vendors, client relationships & as a client lead
      
      
    • Solid understanding of the how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel
      
      
    • Passionate about media, data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)
      
      
    • Experience with large client-facing projects, ideally in consulting, agency or other business-related services
      
      
    • Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)
      
      
    • Bachelor's degree or equivalent (minimum 12 years) work experience
      
      
      
      Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, New York, or Washington as set forth below.
      
      We accept applications on an on-going basis and there is no fixed deadline to apply.
      
      Range of Starting Pay:
      
      California $63,200 to $169,800
      
      Colorado $63,200 to $146,700
      
      New York $58,500 to $169,800
      
      Washington $67,300 to $156,200
      
      #LI-NA
      
      #LI-MP
      
      What We Believe
      
      We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
      
      Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here
      
      Equal Employment Opportunity Statement
      
      
      
      Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.
      
      All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
      
      Accenture is committed to providing veteran employment opportunities to our service men and women.
      
      For details, view a copy of the Accenture Equal Employment Opportunity and Affirmative Action Policy Statement .
      
      Requesting An Accommodation
      
      
      
      Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
      
      If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.
      
      Other Employment Statements
      
      Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
      
      Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
      
      Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
      
      The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. More...

          

      ---

      Register an account with us and set up job agents! We'll email you immediately when jobs like this are posted on our site.

      ---