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Digital Marketing Manager - Phoenix Arizona
Company: Disability Solutions Location: Phoenix, Arizona
Posted On: 04/20/2024
Job Title:Digital Marketing ManagerLocation:CityScapeWhat you'll do:Excited to grow your career?We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!Our people make all the difference in our success.The Digital Marketing Manager will be responsible for leading and executing the marketing automation strategy for Western Alliance Bank and its divisions. This individual will lead the charge in shaping the email marketing strategy and technology roadmap. They will collaborate with stakeholders throughout the organization to determine how marketing database marketing platforms can add value, create efficiencies, and support broader business objectives. They will work closely with vendors, agencies, and third-party consultants to evaluate campaign and technology enhancements to build loyalty, increase share of wallet, and support relationship-based business lines. The Digital Marketing Manager serves as the bank's in-house email and SMS marketing expert and is the primary owner of the bank's database marketing systems. They are responsible for providing leadership and overseeing program performance. As a member of the MarTech group, they may also support additional digital marketing initiatives as assigned.What we are looking for: - Build, deploy, and maintain email campaigns and customer journeys including personalization and dynamic content/lists and automation workflows. Support other direct channels such as Push Notifications and In-App Messages.
- Take ownership of campaign execution via Dynamics; identify A/B testing opportunities to optimize conversion rates, and utilize customer data to personalize email campaigns.
- Identify and manage target email audiences, prioritize campaign calendars, and maintain CRM database health.
- Maintain documentation and processes related to email and user data. Responsible for working with vendors, staff, and technology teams to configure systems and manage data integrity across MarTech applications.
- Measure key performance indicators (KPIs) and leading metrics, build reports, and conduct analysis to assess and communicate performance to internal stakeholders.
- Stay up to date with digital marketing trends and pilot new tactics to maximize the impact and achieve business objectives.
- Provides supervision to and directs the activities of their employees; performs supervisory tasks such as performance appraisals, disciplinary actions, and interviewing candidates for employment; develops work schedules; provides necessary training and coaching.What you need to have
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