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Product Marketing Specialist - Oncology - Germline (REMOTE) - Salt Lake City Utah

Company: Myriad Genetics
Location: Salt Lake City, Utah
Posted On: 04/19/2024

Myriad Genetics is looking for a Marketing Specialist to join our Oncology Marketing Team. Reporting to the Sr. Manager, Marketing-Germline, the selected candidate will play a pivotal role in translating product capabilities into compelling value propositions and developing corresponding marketing materials and programs across diverse customer touchpoints. This position offers high visibility and supports a priority portfolio within Myriad Genetics. We're seeking an individual who can seamlessly integrate creative, clinical, and analytical skills to drive results, with a solid understanding of key marketing concepts and processes.
Responsibilities:

Collaborate closely with the Sr. Manager, Marketing to develop and execute marketing strategies, campaigns, and materials for the product portfolio.

Gain expertise in the clinical aspects of the germline product portfolio, including hereditary cancer risk assessment and active-cancer diagnosis treatment planning.

Assist in annual marketing plan development and budget management.

Gain competitive insights on market trends, competitor activities, and customer preferences to inform decision making.

Work with cross-functional teams (enterprise, omnichannel, sales, product management, medical) to coordinate marketing campaigns and initiatives, supporting the creation of marketing materials and collateral, and to analyze performance and measure effectiveness.

Contribute to the creation and delivery of internal education and training materials.

Ensure timely submission of materials through Myriad's internal review process.

Support the senior marketing team in additional tasks and projects as needed to achieve marketing objectives.

Manage imaging strategy and channel, ensuring all work adheres to brand standards and overall marketing strategy.

Qualifications:

Bachelor's degree required, preferably in Marketing or a related field.
Minimum of 2-3 years of product marketing experience, with a focus on healthcare or regulated environments.
Proven experience in developing and executing successful marketing campaigns in collaboration with enterprise teams and agency partners.
Ability to effectively manage multiple tasks in a fast-paced environment, meeting deadlines consistently.
Strong proficiency in both creative and analytical tasks, with the ability to translate data into actionable insights.
Demonstrated track record of delivering measurable business value and achieving results in marketing initiatives.
Experience in analyzing data to optimize strategies and drive business impact.
Familiarity with various marketing tools, techniques, and platforms.
Willingness to take calculated risks, adapt to change, and maintain an innovative mindset.
Excellent communication, leadership, and collaboration skills, with the ability to work effectively across teams and levels within the organization.

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