Product Director (Senior Manager), HCP Professional Promotion, Lung - Horsham Pennsylvania

Company: Disability Solutions
Location: Horsham, Pennsylvania
Posted On: 04/21/2024

Janssen Biotech, Inc., of the Johnson & Johnson family of companies, is currently recruiting for a Product Director, Professional Promotion, Lung located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . The Product Director will be accountable for understanding and implementing strategies to influence RYBREVANT-- and lazertinib treatment in the lung cancer disease state. In addition, you will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the lung cancer marketplace. In this role, you will craft marketing strategies that help providers reimagine care and redefine living for patients with lung cancer. Key Responsibilities Include:

• Lead development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
• Ensure strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, Finance, Commercial Excellence and key internal partners
• Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
• Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team More...

      

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