Group Product Director, Professional Promotion, Multiple Myeloma (TALVEY) - Horsham Pennsylvania

Company: Disability Solutions
Location: Horsham, Pennsylvania
Posted On: 04/21/2024

Janssen Biotech, Inc., is recruiting for a Group Product Director (GPD), Professional Marketing, Multiple Myeloma (TALVEY) located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . This position is a critical part of the U.S. multiple myeloma (TALVEY) marketing team. The GPD, Professional Marketing, will be responsible for leading a team accountable for the development and execution of the U.S. professional marketing launch strategy. This role will function as a leader on the TALVEY marketing team and will report directly to the Director of Marketing. The GPD will be responsible for the leadership of direct reports and must work closely with multiple functions including Business Analytics, Sales, Sales Training, Franchise Marketing, Finance, Medical Affairs, Real World Value & Evidence (HECOR), Strategic Customer Group, Corporate Communications, and outside vendors to effectively execute key commercial activities. In addition, this GPD will also collaborate closely with the leaders across the Multiple Myeloma and Bispecific Portfolio. Responsibilities include but limited to:

• Lead development of short- and long-term professional marketing strategies and tactics for TALVEY and maximize the growth of the business. Set clear strategy to optimize execution.
• Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
• Lead media and digital strategy and asset creation for HCP audience.
• Manage budget, including all aspects of agency and media spend.
• Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market & current/future indications.
• Play a meaningful role partnering with cross functional partners including Global, US Medical Affairs, Commercial Excellence, Sales Leadership, Finance, Oncology Franchise marketing and agency partners to develop professional marketing plans and tactics for the U.S. business.
• Lead HCP engagement strategy including collaboration with market development team to ensure strategic message alignment with KOLs and peer-to-peer programs and education.
• Provide input to forecasts for product line and updates throughout the year.
• Coordinate promotional activities with sales management and deliver strategic content for field meetings.
• Partner with Sales Training on product training requirements and execution to the field.
• Supports franchise team cross-functional initiatives, including but not limited to agile marketing.
• Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.
• Work closely with Director of Marketing and Finance to ensure appropriate resources and organizational alignment are available to capitalize on short-term and long-term business opportunities.
• Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct reports.
• Develop, retain, and motivate direct reports. More...

      

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