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Marketing Manager - Philadelphia Pennsylvania
Company: Crum and Forster Location: Philadelphia, Pennsylvania
Posted On: 04/18/2024
Marketing Manager Job Locations US-NJ-MORRISTOWN - US-NJ-Remote - US-NY-Remote - US-PA-Remote Job ID 2024-3691 Category Marketing Type Regular Division A&H Crum & Forster Company Overview Crum & Forster (C&F), with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance companies. C&F enjoys a financial strength rating of "A" (Excellent) by AM Best and is proud of our superior customer service platform. Our claims and risk engineering services are recognized as among the best in the industry. Our most valuable asset is our people: more than 2000 employees in locations throughout the United States. The company is increasingly winning recognition as a great place to work, earning several workplace and wellness awards, including the October 2023 Great Place to Work Award for our employee-first focus and our steadfast commitment to diversity, equity and Inclusion. C&F is part of Fairfax Financial Holdings, a global, billion dollar organization. For more information about Crum & Forster, please visit our website: www.cfins.com. Job Description Marketing Manager - Morristown NJ/Hybrid Business Unit/Department: Marketing/Corporate Communications/Business Development Primary Location: Morristown, NJ - hybrid capable but several days in Morristown office required. Since 2000, Crum & Forster's Accident & Health division (A&H) has offered a diverse portfolio of specialty insurance and reinsurance products nationwide. We place a strong focus on product development and creative distribution methods, along with excellent client service and support. In addition to our robust domestic portfolio, which spans both special risk and medical solutions, A&H works on an international basis through various partnerships. Our global capabilities provide our partners with even broader flexibility in underwriting solutions. The qualities and capabilities of Crum & Forster Accident & Health demonstrate our philosophy of building meaningful, long-term partnerships and our dedication to providing alternative strategies in an ever-changing insurance market. Information about the Role, Line of Business and Team: Under the direction of the Vice President of Marketing, this role helps create and deliver impactful and creative marketing solutions to promote the C&F's broad range of specialty insurance products. What you will do: Collaborate with others on the External Marketing team and the broader C&F Marketing Communications team to ensure leverage of our Connected Marketing approachProactively support external marketing and communication strategies focused on driving growth, awareness and engagementWork closely with the Division Marketing Partners to develop and execute elements of strategic and integrated marketing campaigns and materials, with content channels including brochures, webpages, emails, social posts, advertising, thought leadership, tradeshows/events, infographics and videosParticipate in regular outreach sessions with P&C and A&H business leadership to understand key strategies and proactively contribute to C&F marketing outreach, market awareness and visibilityCopy edit/proof, improve, and maintain product- and value proposition-specific messaging and content to help achieve our business goals and to maintain consistent voice and representation across channelsUse market, client, and industry insights to inform content developmentTrack and measure effectiveness of marketing efforts in driving sales and recommend adjustments to strategies to maximize ROIHelp facilitate business, legal and brand approval for contentSupport speaking/presentation/storytelling opportunities across a team of Subject Matter Experts Manage a master calendar of external marketing activitiesOther duties as assigned What YOU will bring to C&F: Outstanding writing and editing skills, with the ability to adapt writing to a variety of channels including social, web, email and print collateralExcellent organizational skillsStrong ability to problem-solve, with the ability to work effectively and efficiently with a team as well as independently in a deadline-driven environmentExcellent communication and interpersonal skills Requirements: |
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