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Sr. Director, Product Management - Advertising Measurement - New York New York
Company: Xperi
Location: New York, New York
Posted On: 05/10/2025
Job Title:Sr. Director, Product Management - Advertising MeasurementAbout the Role:We are seeking a dynamic Senior Director of Product Management to lead our CTV (Connected TV) Advertising Measurement initiatives. This strategic leadership role will be responsible for defining, developing, and scaling cutting-edge measurement solutions that provide advertisers and publishers with actionable insights into their CTV campaigns. The ideal candidate will have a deep understanding of CTV advertising, measurement methodologies, and data analytics, along with a proven track record of building innovative ad tech products.Key Responsibilities: Define and execute the vision, roadmap, and long-term strategy for advertising measurement products, with a focus on CTV. Stay ahead of industry trends, evolving measurement standards, and competitive offerings in CTV advertising and ad tech. Collaborate with advertisers, agencies, publishers, and internal stakeholders to understand customer needs and develop measurement solutions that drive business value. Work closely with engineering, data science, analytics, and marketing teams to develop robust, privacy-compliant, and scalable measurement products. Identify and manage strategic partnerships with third-party measurement providers, data partners, and industry bodies to enhance measurement capabilities. Collaborate with sales, marketing, and customer success teams to ensure successful go-to-market strategies, adoption, and performance of measurement solutions. Ensure measurement products adhere to industry standards (MRC, IAB, etc.) and comply with privacy regulations (GDPR, CCPA). Define KPIs and success metrics to evaluate the effectiveness of measurement solutions and drive continuous improvement. Communicate product vision, strategy, and status to senior leadership and stakeholders across the organization.Qualifications:Education: Bachelor's degree in Business, Marketing, Engineering, or a related field. MBA or advanced degree preferred.Experience: 10+ years of experience in product management, with at least 5 years in a senior leadership role. Strong background in advertising technology, measurement solutions, and data analytics, with specific expertise in Connected TV (CTV). Proven track record of leading cross-functional teams and successfully launching complex products, particularly in the digital and CTV advertising space.Skills: Deep understanding of digital advertising ecosystems, CTV platforms, and measurement technologies. Deep understanding of CTV advertising ecosystems, measurement methodologies (incrementality, attribution, reach & frequency), and key industry players. Experience working with identity solutions, first-party and third-party data, and privacy-centric measurement approaches. Strong technical acumen with experience working on data pipelines, APIs, and analytics platforms. Excellent analytical, problem-solving, and decision-making skills with the ability to synthesize complex information. Proven leadership experience managing teams and cross-functional stakeholders in a fast-paced environment. Strong communication skills with the ability to influence both technical and business audiences. Experience with ad verification, viewability, and fraud detection technologies is a plus.Preferred Qualifications: Experience with advanced advertising technologies, such as programmatic advertising, machine learning, AI-driven analytics, and attribution models for CTV. Experience with privacy regulations and data compliance, including GDPR and CCPA, as they relate to CTV data and measurement. A deep network within the advertising industry and familiarity with the needs and pain points of advertisers in CTV.Life @ Xperi:At Xperi, we value People, Customers, Performance, and Innovation. We are dedicated to creating a workplace where all employees have a voice and sense of belonging, feel safe and valued, and are acknowledged for how their unique differences contribute to organizational culture and business outcomes.Our employees and their families are important to us, and our comprehensive pay, stock, and benefits programs reflect that. Xperi supports personal well-being, builds financial security, and enables employees to share in our collective success.Rewards include: |
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