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Droga5 -Senior Brand Strategist - New York New York
Company: Accenture Location: New York, New York
Posted On: 05/07/2024
Job title: Senior Strategist Location: New York, New York Who we are Droga5, part of Accenture Song, is a creative agency with offices in New York, London,Dublin, Tokyo, S--o Paulo and Dublin. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek's Agency of the Decade (2010-2019). Visit Droga5.com or @droga5 on all social platforms to get to know us better. Job Summary As a Senior Strategist at Droga5, you are emerging as a leader in the strategy group. You have learned how to consistently nail inspiring, original, sharp strategic ideas for project / campaign briefs with a strong point of view that demand outstanding execution. You understand that thoughtfulness, empathy, and natural curiosity are necessary components in good strategy. You can craft an impactful story, backed with evidence, and dripping with vision. You push for idea-led integrated solutions that go beyond the obvious and generally consumed with how to make good work great. At this point in your career you've demonstrated an ability to find opportunities for strategy to go beyond the brief. have learned how to collaborate with Data and Comms to build out systems of work, responsible for the full funnel. You own and lead complete projects, design and manage third-party research, and are generally owning more and more responsibility. And as a result you've become someone who clients rely on for advice, who creative teams lean on for support and inspiration, and who feels as comfortable alone with a whiteboard as they do on a stage pitching a brave idea. Job Responsibilities - Champion both the strategic and creative work in Integrated Marketing Communication and client settings
- Create the strategic foundations of new business pitches based on the 4Box model
- Craft compelling and inspiring creative briefs for both clients and creative
- Develop the seed of an idea and extend others' ideas while building the ability to crack big brand ideas
- Design and manage third party research
- Guide and manage junior team members
Basic Qualifications - 4+ years of brand strategy or relatable experience in a creative agency setting or adjacent industry experience
Preferred Qualifications - Bachelor's degree in a related field, or equivalent training and/or experience
- Expertise commissioning and executing research, including guiding the type of research to be performed and selling the proposal to clients
- Demonstrated ability to impactfully contribute to the strategic direction of an account
- Advanced knowledge of developing 4Box presentations
- Ability to guide and extend development of the creative work
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