Current Statistics
1,627,178 Total Jobs 285,461 Jobs Today 17,956 Cities 222,694 Job Seekers 146,724 Resumes |
|
|
|
|
|
|
Senior Manager, Marketing Partnerships - New York New York
Company: KeyCorp Location: New York, New York
Posted On: 04/27/2024
Senior Manager, Marketing Partnerships page is loaded Senior Manager, Marketing Partnerships Apply locations New York, NY time type Full time posted on Posted 2 Days Ago job requisition id R-24146 Location:1995 Broadway - New York, New York 10023ABOUT THE JOB: This is an individual contributor role within the Marketing team with an opportunity to grow into larger strategic responsibilities. The Senior Manager of Partnerships will report to the Director of Partnerships. The Senior Manager of Partnerships will support partner marketing initiatives, own overall marketing calendar, identify new opportunities, and coordinate new product and partner launches. This critical role will ensure our continued successful results for the partnership channel as well as strong and balanced relationships with our partners. The Senior Manager of Partnerships will develop B2C and B2B2C annual marketing plans using a multi-channel approach, spearhead strategic initiatives and drive growth through innovative campaigns. ESSENTIAL JOB FUNCTIONS: - Develop thoughtful and strategic marketing plans that go beyond the day to day - using creative marketing tactics, segmentation and tailored messaging. Deliverables will cover a multitude of marketing channels, including events, webinars, digital and print
- Ownership of premier affinity partner relationships; including routing contracts, monthly partner reporting, compliance approvals, partner event planning and partner program marketing.
- Develop a deep understanding of partner audience - their educational journey, career milestones, financial needs and pain points, what drives/motivates them and how Laurel Road can support them on their financial journey. -
- Ability to pivot marketing strategy based on internal business changes and be nimble with marketing efforts
- Proactively look for growth opportunities to expand product suite with existing partners - execute end to end new product launches through partner marketing channels.
- Collaborate with Business Development Team to onboard new partners and ensure a seamless 90 day launch plan and smooth handoff
- Ongoing review of competitor activity and best practices, with the ability to bring key learnings into practice
- Forecasting for partners within portfolio across all adopted products that aligns with partner planned initiatives and leverages historical data
- Conducting comprehensive analysis of partner results through reporting to evaluate performance, monitor variances against forecast and develop actionable insights for future campaigns and initiatives. Proactively share insights/learnings both internally and externally - along with any strategic solutions to improve performance. -REQUIRED QUALIFICATIONS: Education/Certifications: College degree or equivalent experience
- 7-10 years of experience in marketing or account management
- Degree in marketing, Communications or related field preferredExperience:
|
|
|
|
|
|
|