Targeting Attribution Manager NY - New York New York

Company: DISH
Location: New York, New York
Posted On: 04/23/2024

Company Summary

DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart Network---.



Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.


Department Summary

Our DISH Media Ad Sales team, headquartered in New York City with additional offices in Chicago, Denver, and Los Angeles, empowers brands to reach their target audiences seamlessly across the DISH and Sling platforms. Specializing in data-driven addressable and programmatic advertising solutions, this innovative and passionate team excels in navigating the dynamic TV advertising landscape.


Job Duties and Responsibilities

The Targeting Attribution Manager leads pre-campaign target recommendations and manages post-campaign attribution and measurement. The (TAM) provides a greater strategic role guiding measurement studies, to analyze the success of DISH Media's targeted advertising business, across both DISH and Sling TV. The Targeting Attribution Manager must be strategic thinkers, hands-on with audience data, and possess an extensive understanding of TV research, audience measurement and analytics.



Key Responsibilities:

Manage projects and relationships that are critical to our addressable advertising business
Leverage knowledge of linear TV and digital audience measurement to initiate strategies that maximize audience targeting
Create in-depth analysis and research to show value, provide insights, and address any potential missed opportunities
Continually seek to improve and bring a new perspective to traditional reporting to keep pace with the ever-changing media landscape
Mentor, manage, and train a small team of coordinators.
Lead meetings with internal and external stakeholders and plays a key role in presenting during those meetings
Work closely with marketing to proactively provide case study updates to be used as sales collateral, provide insights, and best practices
Conduct trainings on the Addressable space both internally and externally to clients


Skills, Experience and Requirements

Education and Experience:

Bachelor's degree or equivalent
5+ years of related industry experience at an advertising agency, media/publisher, cable/satellite provider or ad tech company



Skills and Qualifications:

Worked in a data-driven role; strong data and analytics background, experience working with audience tools (Experian Audience Engine, LiveRamp Connect)preferred
High level of proficiency with Google Suite as well as MS Office (Excel pivot tables & Powerpoint)
Experience with (Nielsen, comScore); syndicated data (GfkMRI, Scarborough) a plus
Able to multi-task and passionate about working in a fast-paced and dynamic environment
Possesses strong project management skills as well as written and verbal communication and presentation abilities
Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally



This position offers the opportunity to participate in a performance-based bonus plan, with the potential to earn up to a 33% bonus based on team achievements.


Salary Ranges

Compensation: $90,200.00/Year - $128,700.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities and a flexible time away plan; all benefits can be viewed here: DISH Benefits.



The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.



This will be posted for a minimum of 3 days or until the position is filled. More...

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