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Marketing Manager - Tupelo Mississippi
Company: MAXIMUS Location: Tupelo, Mississippi
Posted On: 04/25/2024
Description & Requirements Be part of something great Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people's lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care. Responsible for creating and delivering marketing plans and activity in line with the UK marketing strategy and to agreed budget ensuring best ROI and performance metrics. - Lead a team of marketing, digital and other professionals to deliver contracts across multiple geographies. Manage development plans, mentor and coach direct and indirect reports 25%
- Proof and approve engaging, creative copy and design briefs for a range of materials underpinned by behavioral science 10%
- Draft, deliver and approve marketing plans and activities in line with UK marketing strategy, whilst adhering to commissioner/client requirements 15%
- Oversee pro-active, cross-channel communications campaigns to support sales/referral generation 15%
- Manage and oversee digital marketing activity, online, paid and social 15%
- Evaluate marketing and campaign activity to determine impact and ROI. Presenting performance results and updates at monthly meetings 10%
- Draft and approve complex profiling and mapping plans to understand audiences and customer journeys 10% Qualifications & Experience
- Educated to at least degree level or equivalent, in a marketing, communications or English related discipline
- Strong, strategic marketing experience
- Experienced leader, who will lead multi-disciplinary teams over different geographies
- Experience of digital marketing activity particularly paid social/ppc and seo
- Managing budgets, commissioning goods and monitoring spend
- Extensive copywriting experience (ideally with a copywriting qualification) and of drafting, developing and delivering marketing/ communication plans
- Experience of evaluating ROI or other desired outcomes
- Member of Chartered Institute of Marketing (desirable) Individual Competencies
- Excellent copywriting skills
- Solid understanding of marketing/communications best practice
- Strong communicator, with exceptional relationship building skills
- Solid attention to detail and proof-checking skills
- Creative, imaginative self-starter who can bring new ideas to promote the business
- Ability to perform comfortably in a fast-paced, deadline-oriented work environment, managing multiple projects/activities, on time and within budget
- Confident team player
- Commercially astute with the ability to understand business requirements into actionable marketing activity
- The ability to travel as required Key Business Priorities
Internal - Communications and Marketing Team
- SLT and CLT members
- Operational Teams
- Business Development Teams
- Recruitment Teams
- Managing internal relationships with key stakeholders External
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