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Business Development Executive - Minneapolis Minnesota
Company: StarTribune Location: Minneapolis, Minnesota
Posted On: 05/05/2024
DescriptionThe Star Tribune is the Upper Midwest's largest news organization, with audience numbers consistently in the top five in the country amongst regional and national peers. Building on an extraordinary legacy that includes seven Pulitzer Prizes and hundreds of other awards, the Star Tribune is an unrivaled force for journalistic excellence in Minnesota. It is also a company under transformation - realigning its core purpose for a new age of media consumption through innovative new partnerships, technology strategies, and a refreshed strategic direction. Our company has a new vision to create the leading model for local news in America - driving innovation in media to make every Minnesotan's life better. We're looking for dynamic leaders to help create that model. We're excited to work with people who care about journalism and democracy and are eager to re-invent one of ;our state's most trusted companies for a completely new era of growth that embraces new technologies and strategies for excellence. Job Summary The Business Development Executive will drive new business leads and grow active accounts for the Star Tribune's creative agency, Foundry425. This not only includes developing revenue from current Star Tribune accounts, but also includes prospecting and closing new business. A successful Business Development Executive will have a high level of expertise in creative marketing, with an emphasis in content and digital marketing. The Business Development Executive will focus efforts on identifying and executing target initiatives that will successfully grow Foundry425's book of business. The ideal candidate will have a background in agency or creative marketing firm. Responsibilities - Prospect new accounts (that have not, or currently are not working with Star Tribune) that lead with Foundry425, but that also drive large media buys.
- Develop new business leads with Star Tribune sales teams. This includes with existing and new clients.
- Work with sales representatives to identify, approach, and do discovery with new business leads.
- Prospect new accounts.
- Help sales reps integrate Foundry into pitch work. In particular, they will be a resource for developing a strong creative proposal in conjunction with a strong media campaign.
- Guide reps through a creative selling cycle, in particular with longer-selling cycles (that are more common for creative projects.)
- Attend creative-related discovery calls with Sales representatives and report findings to Foundry425.
- Help ensure that creative proposals are aligned with those goals.
- Help Foundry425 with account management. While Foundry425 has historically been good at retaining customers from the creative side of the business, this person will help manage customers in more traditional way. This includes routinely checking in with portfolio and digital sellers, and by proactively checking in with clients.
- Advocate for Foundry425 within Star Tribune sales teams, by sharing successful selling strategies and proposals.
- Representing Foundry425 in settings that can generate leads, like trade shows.
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