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Marketing Programs Manager (Architectural Products) - Holland, MI (hybrid) - Holland Michigan
Company: Haworth, Inc. Location: Holland, Michigan
Posted On: 05/13/2024
Company OverviewWhen you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you! -HAWORTH is a global leader in office furniture and architectural interiors. -As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity. -Why Haworth? Find out -! -Here at Haworth, our members enjoy benefits from their first day of employment including: - - 4 weeks paid time off and an option to purchase an additional week
- Priority Health Insurance
- Newly renovated on-site gym open 24 hours
- 401k Benefit - If you contribute 6% of your annual salary, Haworth will contribute up to 7%
- Annual bonus programs
- Company provided Short Term Disability, Long Term Disability & Life Insurance
- Tuition Reimbursement program
- 8 hours of paid volunteer time off
- Zero waste to landfill company which provides personal on-site recycling drop-off
-Job Overview -We are currently looking for a Marketing Programs Manager of Architectural Products to join our team in Holland, MI. -As a Marketing Programs Manager, you will: -Ensure existing and new Marketing programs meet or exceed defined corporate objectives. -For new programs, assures successful conceptual development and recommendation, justification, project coordination, introduction, and integration into marketplace, field sales, and dealerships. -For existing programs, contributes to continuous review and analysis in support of defined program goals and objectives. -Integrates new and existing programs into field sales force and new markets (geographic, vertical, product, or specialty). -Seeks to maximize program effectiveness and efficiency through proactive program management. -Some of the responsibilities include (but not limited to): - - Identifies, analyzes, and prioritizes market and customer needs for new programs and communications to increase quality of sales support tools for greater profitability.
- Translates strategic direction and market needs into new program strategy to drive clarity and speed of adoption.
- Defines new program tactics, including key program goals, elements, forecasts, price position, technical requirements, administrative processes (Haworth and dealer), communication plans, and sales support strategies to improve sales.
- Translates market needs and combines with corporate and product marketing needs to develop communications strategies and detailed plans for more effective launch programs.
- Determines proper market introduction schedules, with ultimate goal of having right communications at right time in market to maximize market share and profitability.
- Defines short- and long-term marketing plans, in conjunction with all functional departments. -Coordinates resources in planning and developing marketing and communications from product launch through successful achievement of sales and profitability targets.
- Manages major budgets, with high degree of discipline in approving, monitoring, and reporting processes for cost containment and greater profitability.
- Maintains appropriate field sales, dealer, design, and customer relationships to remain continually abreast of product needs and trends.
- Supports ongoing management and development of existing programs, including goal setting, attribute modification, forecasts, pricing, technical evolution, and administrative processes (Haworth and dealer) to meet defined performance objectives.
- Coordinates and leads cross-functional and cross-sector team activities to ensure timely execution of all program elements.
-Do you have these required qualifications? - - - Bachelor's degree in Business Administration or Marketing or equivalent..
- Seven years demonstrated successful corporate marketing staff experience, with broad knowledge of marketing, sales, product or program planning, project management, finance, engineering, technology based tools.
- Ability to work in Holland, MI without relocation assistance.
- Ability to travel up to 20% of the time. -
-Do you have these preferred qualifications? - - Master's degree in Business Administration (MBA) preferred
- Field sales and field sales management experience helpful.Ideally, you have also demonstrated the following:
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