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Sr. Lead Marketing Manager - Lansing Michigan
Company: Lumen Inc Location: Lansing, Michigan
Posted On: 05/05/2024
About Lumen Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress. Lumen's commitment to workplace inclusion and employee support shines bright. We've made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we're the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. The Role We are seeking a Sr. Lead Marketing Manager to drive the creation and delivery of unique market positioning and sales enablement for our segment-oriented activities around business outcome messaging. The ideal candidate will have a passion for technology, a life-long approach to learning, and a collaborative nature that works with multiple resources to identify and develop valuable messaging that will drive engaging content. The Solutions Marketing Manager is expected to be a content marketing expert within the segment (mid-market, large enterprise or public sector) space. The candidate will leverage their understanding of the customer and market Lumen to craft unique messaging, produce customer facing content and sales enablement pieces to support campaigns and external promotion of Lumen. This is a highly collaborative role working with cross-functional teams across the organization including Commercial enablement, Creative and brand, Corporate Communications, Analyst Relations, as well as the Sales Organization. To meet these requirements, the candidate must have a level of understanding in business outcome-based marketing. Second, they must be familiar with messaging the value of various solutions to multiple tiers of decision-makers. And finally, they must possess communication channel experience to create and package marketing messages targeting a variety of customer and prospect personas. The Sr. Lead Marketing Manager works independently and therefore must be self-motivated. The incumbent will work with minimum supervision and is expected to meet and exceed goals. The Main Responsibilities -
Designs impactful marketing strategies to drive profitable revenues. -
Develops and executes sales enablement plans to ensure sales understanding at various technical levels. -
Creates content for sales enablement and marketing activation that generates qualified leads. -
Composes content and manages the building of external marketing assets including brochures, case studies, customer presentations, newsletters, website, blogs, and other social media. -
Partners with marketing teams to drive the messaging in premium content such as infographics, white-board videos, webinars and other lead-gen campaign activities. What We Look For in a Candidate |
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