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Senior Director, HCP Marketing, Itepekimab - Cambridge Massachusetts
Company: Sanofi EU
Location: Cambridge, Massachusetts
Posted On: 05/11/2025
Job Title: Senior Director, HCP Marketing, ItepekimabLocation: Cambridge, MAAbout the Job -Sanofi Specialty Care focuses on rare diseases, multiple sclerosis, oncology, and immunology. We help people with debilitating and complex conditions that are often difficult to diagnose and treat. Our approach is shaped by our experience developing highly specialized treatments and forging close relationships with physician and patient communities. We are dedicated to discovering and advancing new therapies, providing hope to patients and their families around the world. -Senior Director, HCP Marketing, Itepekimab will be accountable for the pre-launch development and execution of global marketing strategies and initiatives to support the global launch of Itepekimab for the treatment of COPD (Chronic Obstructive Pulmonary Disease) and new indications (Bronchiectasis and Chronic Rhinosinusitis). Itepekimab is potentially a Best-in-class and First-in-class IL-33 blocker for COPD and one of key assets driving Sanofi's ambition to become an Immunology powerhouse and a leader in Respiratory specialty care. -The position requires a highly motivated individual who is able to work independently, with a strong execution focus and a global mindset. -The role will be highly cross-functional, cross-cultural and cross-regional, and involve leveraging synergies through a strong collaboration with all Dupixent and Alliance partner. -The position reports to the Global Brand Lead Itepekimab and will be based in Cambridge Massachusetts.We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.Main Responsibilities: - -Global HCP marketing strategy development and execution - Develop and implement the global HCP marketing strategies for Itepekimab in COPD (Chronic Obstructive Pulmonary Disease) in close collaboration with key markets for the fastest launch uptake as the First-in-class and Best-in-class anti IL-33.
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- Address key insights and proactively identify HCPs needs in order to establish Itepekimab as the future standard of care in COPD. -
- Sharpen the value proposition of Itepekimab in COPD and develop brand narratives and messages.
- Conceptualize and execute the unbranded/branded campaigns including the core DSE (Disease State Education) and branded assets and tactics.
- Develop and implement multichannel approaches to amplify Itepekimab awareness and adoption, including digital strategy. -
- Work with Market Development and Customer engagement teams for developing the overarching KOL strategy for Itepekimab in COPD and executing KOL (Key Opinion Leader) engagement plan.
- Work with Medical Affairs and HEVA (Health Economy and Value Access) and ensure that key IEGP (Integrated Evidence Generation Plan) elements are delivered to optimize long term brand success of Itepekimab.
- Input into Sci Comms planning for publication strategy and brand awareness generation, and participate in execution of the Global Franchise congress strategy.
- Prepare new indication launch (Bronchiectasis and Chronic Rhinosinusitis) -Launch preparation and country support
- Work closely with the affiliates and co-create key launch assets and promotional materials that support the success of Itepekimab in key markets.
- Support key markets' launch success. -Admin and agency management
- Manage work-plans and projects within budget to ensure effective execution.
- Communicate closely with Strategy & Operations, and with agency partners, to ensure appropriate planning, tracking and execution of brand plan.
- Support key markets' launch success.About you - -Experience:
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- Minimum of 8 years' experience in commercial operations: sales, marketing, sales analytics, product/project management, and/or consulting in pharmaceutical/biotech industry
- Respiratory and/or relevant Biologics experience preferred
- Global Marketing and Key market experience (US, EU, China, Japan) preferred -Soft skills:
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- Strategic thinking and prioritizing capacity
- Performance orientation and ability to work and deliver along agreed timelines
- Demonstrated success working in a matrixed environment
- Excellent organizational, interpersonal, and communication skills
- Problem-solving: able to take creative approaches to problem solving and challenge the status quo where needed -Technical skills:
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- Global Marketing, brand strategy development and execution, new product launch
- Effective project management
- Understanding Healthcare system, regulations, and stakeholdersEducation:
- Bachelor's degree in life sciences, marketing or business required, MBA preferredLanguages: Excellent English proficiency -Why Choose Us?
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