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Marketing Manager - Business Development - Boston Massachusetts
Company: Wounded Warrior Project Location: Boston, Massachusetts
Posted On: 05/10/2025
Great benefits. Competitive pay. We know these are some of the things people look for in a job.If you're the kind of person who believes that honoring and empowering our nation's veterans is more than just a cause - that it's a calling - then we're ready to meet you. When you join Wounded Warrior Project (WWP), you're committing to making a difference. We make a commitment to you, too - helping you to find that spark, ignite your passion to serve, and embark on a career with meaning and purpose.At WWP, we recognize our mission cannot be accomplished without our talented teammates, which is why we're proud to offer benefits such as:* A flexible hybrid work schedule (three days in the office, two days' work from home)* Full medical, dental, and vision coverage for both teammates AND family members* Competitive pay and performance incentives* A fun, mission-focused, and collaborative team environmentA mission that matters is just the beginning, so if you're ready to get started, we're ready for you.The Wounded Warrior Project (WWP) Marketing Manager - Business Development leads the development of marketing strategies to support the following business development areas: Corporate Giving, Major Gifts, Mid-Level Giving, Foundations, and Planned Giving. The Marketing Manager serves as the lead marketing subject matter expert, providing strategic consultation, partnership, and guidance across assigned business areas. This role influences marketing plans that inform, educate, inspire, and engage current and potential partners, sponsors, donors, and foundations to give and get involved.DUTIES & RESPONSIBILITIES - Partner with Marketing, Communications, and assigned business areas to develop marketing strategies that support organizational and business development objectives for Corporate Giving, Major Gifts, Mid-Level Giving, Foundations, and Planned Giving.
- Provide expertise across Marketing and assigned business areas to understand and translate business objectives into marketing objectives.
- Serve as the primary point of contact and marketing subject matter expert for business development team strategies. Manage relationships and establish rapport with internal teams and external marketing agencies.
- Manage strategic planning, asset creation, and engagement and acquisition efforts to increase awareness of ways to give and get involved with WWP within assigned business areas.
- Oversee marketing support for business development activations and stewardship efforts.
- Provide integrated marketing consultation to internal stakeholders on an ongoing basis, demonstrating a strong ability to influence, build consensus, and drive action.
- Manage the development of innovative marketing plans, including timelines, budgets, and deliverables.
- Gather analytics and insights (e.g., webpage traffic, email and social media engagement) to inform strategic recommendations for ongoing planning and enhancements of integrated marketing plans.
- Supervise and approve the creative and content development process for marketing plans, campaigns, and activations (e.g., messaging, collateral, websites, email communications, multimedia assets).
- Steward the mission, vision, values, and culture of WWP, providing thought leadership to Marketing & Communications teammates and WWP teams.
- Train, develop, and manage Marketing Specialists supporting assigned business areas and objectives.
- Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
- Other related duties as assigned.KNOWLEDGE, SKILLS, & ABILITIES
- Effective written communication skills, including strong editing and proofreading abilities.
- Demonstrates thought leadership on marketing matters.
- Strong creative instincts and judgment.
- Demonstrated experience in marketing planning, execution, and measurement.
- Proven ability to lead the development and implementation of integrated marketing campaigns or initiatives.
- Strong relationship-building skills and a collaborative team player. Ability to foster trust-based relationships across the organization.
- Ability to communicate effectively with diverse personalities.
- Strong project management skills. Demonstrated ability to manage multiple priorities, prioritize tasks, and perform well under pressure.
- Approaches challenges with a solution-first mindset.
- Unequivocal commitment to the highest standards of personal and business ethics and conduct.
- Mission-driven, guided by core values, and a pleasure to work with.EXPERIENCERequirements
- Six years of experience in marketing, advertising, communications, or a related field.
- Four years of experience in marketing planning, execution, and measurement.
- Three years of nonprofit and/or fundraising experience.Preferences
- One year of direct staff management experience.EDUCATIONRequirements
- Bachelor's degree in advertising, communications, marketing, or related field.Preferences
- None.CERTIFICATIONS & LICENSURERequirements
- None.Preferences
- None.WORK ENVIRONMENT/PHYSICAL DEMANDS
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