Business Development Manager, Digital Marketing - Boston Massachusetts

Company: Digital United
Location: Boston, Massachusetts
Posted On: 05/05/2025

Taking applications from CT, FL, GA, IA, IL, MD, MA, NC, NY, OH, RI, SC, TN, VAWe are looking for a highly motivated and results-driven Growth Strategist to join our dynamic Strategic Services team. The mission is to grow our portfolio of Fortune 500 clients across financial, insurance, healthcare and manufacturing seeking top caliber partners providing custom web app development, performance marketing, and brand solutions that drive business performance. You'll lead solutioning sessions with prospective C-level marketing and tech leaders and Primacy's top capability experts. The ideal candidate is a self starter with a passion for sales, excellent prospecting and team selling skills.Measures:

• Qualified lead generation
• New & existing client sales
• Conversation rateReports to: CEOSPAN OF CONTROL: Marketing Operations AssociateRESPONSIBILITIES:
  • Partner with Strategy Services team for warm introduction to new contacts within existing accounts.
  • Partner with Performance Team to generate leads through various outreach programs including conferences.
  • Work your network and build relationships with vendors and other lead source partners.
  • Build and maintain a strong pipeline of prospective clients to achieve sales targets.
  • Conduct market research to identify potential industries, businesses, and decision-makers needing digital marketing services.
  • Present and demonstrate digital solutions to potential clients, effectively communicating value propositions.
  • Negotiate contracts and close deals to drive revenue growth in digital marketing services.
  • Maintain accurate and up-to-date records of sales activities and customer interactions in CRM systems.
  • Meet or exceed monthly and quarterly sales goals.What it takes to succeed in this roleQUALIFICATIONS:
    • Proven experience in sales, business development, or a related role with a focus on lead generation of professional services to Fortune 500, Higher Education or other challenger brands looking to punch above their weight.
    • Need strong story telling skills particularly in differentiation and overcoming objections
    • Strong prospecting, relationship building and networking abilities with a track record of successfully closing new business deals in a team selling environment with agency Subject Matter Experts
    • Executive presence, excellent communication, negotiation, and interpersonal skills.
    • Self-motivated with a hunter mentality and a drive to succeed.
    • Ability to work independently and as part of a team in a fast-paced, target-driven environment.
    • Familiarity with CRM software, qualification processes (BANT, CHAMP, or MEDDIC) sales prospecting tools, and digital marketing concepts.
    • Bachelor's degree in business, marketing, or a related field is preferred but not required.The Perks:
      • Top performance bonus paid quarterly
      • The best co-workers you'll ever find
      • Unlimited PTO
      • Medical, Dental, Vision, 401(k) plus match
      • Ongoing training opportunities
      • Planned outings and team events (remote workers included!)Physical DEMANDS AND WORK ENVIRONMENT
        • Prolonged periods of sitting at a desk and working on a computer.
        • Occasional standing, walking, or lifting of office supplies (up to 10-20 lbs.)
        • Frequent communication via phone, email, and video conferencing.
        • Work is performed in a temperature-controlled office environment with standard lighting and noise levels.
        • Position may require occasional travel to client siteCompensation: This role offers a base salary along with a performance-based bonus structure. Your total compensation potential is uncapped and directly tied to your sales performance. In addition to your base salary, you will earn a bonus of your total sales-the more you sell, the more you earn. Many of our engagements are in the 7-figure range so the ability for significant bonuses are great. This structure rewards drive, ambition, and results, giving you the opportunity to significantly increase your earnings based on your success. This role is also eligible for benefits and participation in our 401(k) plan.EEO & Accessibility StatementDIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact ADArequests@digitalunited360.com.
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