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Retail Media Strategist - Boston Massachusetts
Company: 829 Studios Location: Boston, Massachusetts
Posted On: 05/02/2025
Join 829's thriving Paid Media team as a Retail Media Strategist. Apply your comprehensive understanding of retail media and marketplace advertising, and all of the technical and soft skills that go into driving a successful campaign and client relationship. You'll manage a portfolio of clients, executing campaigns and coordinating with colleagues across marketing disciplines to drive collective success. Leverage your communication, critical thinking, creative, and analytical skills.What You'll Do - Strategize, develop, and simultaneously maintain multiple retail media campaigns for a portfolio of medium-to-enterprise sized businesses.
- Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
- Strategize and optimize organic content and product detail pages on Amazon and other retail media platforms.
- Update clients regularly as to the status of their digital initiatives.
- Prepare client deliverables from project kickoff documents to rolling reporting.
- Advise clients on how to best accomplish their business goals through digital advertising.
- Serve as a technical resource to other departments.What You'll Bring
- A minimum of 3-5 years managing retail media programs.
- Thorough understanding of retail media platforms such as Amazon Ads, Target Roundel and Wayfair.
- Experience with third-party marketplace automation and analysis platforms like Perpetua, Skai, and Helium10.
- Familiarity with Walmart Ads, Instacart Ads, Target Roundel Media, or other retail media platforms.
- Proficiency in Google Sheets, Google Slides, and Google Docs.Nice to Haves
- Amazon Sponsored Ads certification
- Knowledge and familiarity of Amazon DSP
- Excellent written and verbal communication and presentation skills.
- Exceptional time management and organization skills.
- Ability to work both independently and in a team-oriented environment.
- Experience juggling multiple projects and paid advertising campaigns simultaneously.
- Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
- Understanding of landing page best practices and optimization techniques.
- Experience with project management tools such as ClickUp, Asana, or Monday.com.
- Experience with Looker Studio (or other BI analytics platforms).Benefits and Perks We Provide
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