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Product Marketing Manager - Boston Massachusetts
Company: WorldStrides
Location: Boston, Massachusetts
Posted On: 05/05/2024
Company IntroductionWorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C., and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.
Job Description The Product Marketing Manager will develop and execute comprehensive and strategic marketing plans for specific programs to achieve business growth objectives by achieving revenue/cost goals and providing an exceptional experiential learning experience for thousands of young scholars from around the world.
Reporting to the Director of Product Marketing, the position utilizes campaign management tools, creative collaboration, and marketing strategy within a team of peers to achieve defined marketing revenue and budget targets for programs within the K12 Individual Strategic Business Unit. The ideal candidate will be passionate, energetic, analytical, both a planner and especially a doer, and always strives for excellence. Success in this position will require leadership and creativity with a proven track record of data-driven decision making and the ability to influence others when needed, and a desire to execute marketing programs that drive revenue.
Responsibilities
Develop and execute marketing strategy for 5-10 active programs including defining product offerings/segmentation, channel distribution types, cost/revenue analysis and product development.
Budgeting responsibilities include determining initial marketing strategy, managing budget projections, meeting or exceeding revenue targets, and identifying growth opportunities
Present campaign, budget results and analysis for each program at KPI meetings. Curiously research and analyze marketing data and results.
Set program positioning strategy and work closely with the creative, product development and educational experience teams to ensure consistent messaging throughout all marketing channels.
Develop and implement a comprehensive go-to-market plan working with all departments to execute; example is the initial marketing timeline and manage the execution of multi-channel offers.
Work with product management to evaluate existing and untapped consumer needs within the existing and potential product portfolio through a lens of growth.
Brainstorm program offerings and segmentation test strategies for both direct marketing and digital efforts.
Support sales team with lead generation through webinars, live events, and creation of sales collateral.
Minimum Qualifications
Required BA / BS in Marketing or related field
Minimum of 5-7 years' experience in Product Marketing / Driving Leads/Acquisitions within allowable spend
Experience with project management of marketing campaigns working with internal teams and external partners from planning to full execution of direct mail, digital, email, ecommerce, web pages and microsites
Experience developing product positioning and omni-channel messaging
Marketing Multi-Channel experience (direct mail, email, nurture, print, SEM, display ads, ecommerce, etc)
Understanding of campaign management software and reporting tools
Strong analytical capacity with experience presenting and communicating findings to a variety of stakeholders, including the executive team
Goal oriented, proven data-driven decision maker, self-motivated, creative, flexible and adaptable to new situations
Demonstrated strong ability to balance strategy with day-to-day execution and implementation
A must:
Experience managing aggressive marketing schedules
Written and verbal project management communication skills
Database and relationship marketing, business acumen and budgeting experience
Working knowledge of ESP Platforms and audience journeys: SFMC, HubSpot, Marketo, MailChimp, etc.
Experience with Suite of MS Office products including Power Point, Excel, Word
Work Perks
Fun & driven environment.
Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.
10 paid floating corporate holidays, 1 paid volunteer day & 25 PTO days to start - accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually.
Opportunities for paid and discounted travel.
Flexible work schedule providing on-site, remote, and virtual office opportunities.
Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
Fitness Center and cafe onsite at select locations.
Employee Assistance Program (EAP)
Paid Parental, Caregiver, and Disability leave.
Team Member Discount Program
WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.
As an Equal Opportunity Employer, WorldStrides` is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Home Office - US; Charlottesville, VA - Headquarters; Boston, MA; Austin, Texas; Vienna, VA
Minimum Qualifications
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